Naivas Supermarket has officially concluded its Kikwetu National Consumer Campaign, marking the end of one of the retailer’s most expansive and impactful customer reward initiatives.
The campaign wrapped up with a logbook handover ceremony held at the Naivas Head Office, where winners received ownership documents for brand-new vehicles and motorcycles.
A Nationwide Campaign Rooted in Community
Launched over 12 weeks, the Kikwetu campaign ran across all Naivas branches countrywide, rewarding customers simply for shopping and remaining loyal to the brand.
Unlike traditional festive promotions, Kikwetu focused on meaningful rewards designed to create lasting impact in the lives of Kenyan households.
The campaign’s name, Kikwetu—a Swahili word meaning “ours”—reflected the spirit of shared effort, collective growth, and everyday resilience that defines Kenyan life.
Leadership Reflections on Shared Growth
Speaking during the close of the campaign, Naivas Chief Executive Officer, Mr Andreas von Paleske, described Kikwetu as more than just a promotional drive.
“Today is more than the close of a campaign. It is a celebration of how far we’ve come, together,” he said, reflecting on Naivas’ journey from a small store in Nakuru to Kenya’s leading retailer. He emphasised that the company remains rooted in community values and driven by the belief that progress is best achieved collectively.
Life-Changing Rewards for Shoppers
Over the course of the campaign, Naivas awarded customers with six brand-new cars, 45 motorcycles aimed at supporting livelihoods and mobility, as well as a wide range of electronics, home and kitchen appliances, school supplies, and festive favourites, including the retailer’s popular mbuzis and chicken.
According to Head of Marketing Ms Florence Saronge, the rewards were intentionally practical. “A motorbike can change how a family earns a living. A car can open new journeys. That is what Kikwetu was about—making progress practical and personal,” she noted.
Customer Impact and Trust
Winners described the campaign as transformative, with one motorcycle recipient noting that the prize represented a new livelihood and better days ahead. Throughout the campaign, Naivas maintained transparency in its draws and consistent communication, reinforcing customer trust.
As the Kikwetu chapter closes, Naivas reaffirmed its commitment to delivering value, convenience, and community-driven growth for shoppers across Kenya.