Carrefour, operated in Kenya by Majid Al Futtaim, has unveiled the second edition of its brand festival, a two-week nationwide shopping initiative running from 19 September to 2 October 2025.
This year’s festival also emphasises Carrefour’s ongoing commitment to local suppliers by featuring and promoting products from Kenyan brands.
Themed the ‘Grand Brand Festival’, the campaign features discounts of up to 50 percent across a wide range of items, including groceries, fresh produce, electronics, personal care products, and household staples.
Through the initiative, Carrefour has also introduced a customer rewards programme offering an estimated KES 9 million worth of prizes. Shoppers who buy selected products from participating brands will be entered into a draw for a chance to win two cars, school fees support, fully paid holiday trips, and more. The prize winners will be announced through a series of online and live draws to be held between September 26 and October 8.
The Grand Brand Festival will run across all 29 Carrefour stores nationwide and online via the Carrefour application.