Ajua, Africa’s leading Customer Experience (CX) platform, has announced the strategic acquisition of Rate My Service (RMS), a Kenyan pioneer in customer and employee experience solutions.
The move solidifies Ajua’s market dominance and accelerates its mission to build the largest and most comprehensive Experience Management platform across Africa.
A Milestone Merger in the CX Industry
The acquisition unites two of Africa’s most prominent CX platforms, combining Ajua’s extensive reach with RMS’s innovative feedback tools and deep local market insight. Together, they aim to offer businesses across the continent more impactful, data-driven customer engagement strategies.
“This acquisition is a game-changer for the African CX landscape,” said Nyasha Mutsekwa, CEO of Ajua. “Bringing RMS into the Ajua family not only deepens our local expertise but significantly expands our collective reach. It’s a powerful step towards realising our goal of building the biggest and most robust CX platform in Africa.”
Enhanced Solutions for African Businesses
Ajua is renowned for its broad footprint across Africa and the Caribbean, offering a suite of CX solutions that help companies collect, analyse, and act on customer feedback. Built on Amazon Web Services (AWS), the platform ensures scalability, security, and reliability.
The integration with RMS strengthens this foundation, adding tailored solutions that cater to specific regional needs. RMS’s offerings, designed with a keen understanding of African markets, will allow Ajua to deliver even more localised and actionable insights.
Seamless Digital Integration
Ajua and RMS also bring strong integration capabilities with Google and Meta platforms, including WhatsApp, enabling businesses to interact with customers on widely used digital channels. This ensures feedback and engagement processes remain seamless, accessible, and highly responsive
Commitment to Innovation and Growth
The acquisition highlights Ajua’s commitment to driving innovation in Africa’s CX market and setting the standard for customer-focused growth. By merging technical strength with cultural and market relevance, Ajua aims to help businesses across industries better understand and serve their customers with precision.
With this deal, Ajua takes a significant step towards its vision of becoming Africa’s go-to Experience Management powerhouse — empowering organisations to thrive in an increasingly competitive, customer-driven economy.