Samsung Electronics has announced that it has retained its position as the world’s leading television brand for the 20th consecutive year, cementing two decades of dominance in the global TV market.
According to market research firm Omdia, Samsung recorded a 29.1 percent share of the global TV market in 2025, maintaining the top ranking it has held every year since 2006. The milestone reflects the company’s sustained leadership in premium, ultra-large, and next-generation display technologies.
Strong Performance in Premium TV Segment
Samsung continued to dominate the high-end television market in 2025. In the premium segment priced above $2,500, the company captured a 54.3 percent market share, driven largely by its advanced display technologies including Samsung Neo QLED TVs and Samsung OLED TVs.
Samsung Electronics Marks 20 Years as World’s No.1 TV Brand
The company also maintained its leadership in televisions priced above $1,500, securing a 52.2 percent market share in that category.
SW Yong, President and Head of the Visual Display Business at Samsung Electronics, attributed the milestone to consumer trust and the company’s commitment to continuous innovation.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come. Our 20-year leadership reflects that trust, built on decades of engineering excellence and premium innovation,” he said.
Two Decades of Industry Innovation
Samsung first achieved the number one position in 2006 with the launch of the design-led Samsung Bordeaux TV.
Since then, the company has introduced several technologies that have shaped the modern television industry. In 2009, Samsung accelerated the global transition to LED televisions, offering slimmer and more energy-efficient displays.
In 2011, the company expanded home entertainment through the launch of Smart TV platforms that transformed TVs into connected digital entertainment hubs.
Samsung continued to innovate with design and functionality, launching Samsung The Frame in 2017, which introduced the Art TV concept by displaying digital artwork when not in use.
Expanding Next-Generation Display Technologies
The company has also invested heavily in advanced display technologies such as QLED, 8K resolution and MicroLED, which deliver improved brightness, colour accuracy and image clarity.
Samsung says it will continue expanding its premium television portfolio, including OLED, Neo QLED and Mini LED models, while integrating artificial intelligence to enhance picture quality, sound and personalized viewing experiences.
With sustained innovation and broad product offerings across multiple price segments, Samsung remains one of the most trusted and widely recognized television brands globally.