Nice & Lovely Enters Kenya’s Deodorant Market with New Roll-On Range
L’Oréal East Africa has leveraged its expertise in beauty and personal care to in the Kenyan market by introducing Nice & Lovely cannister deodorants.
This initiative not only signifies their penetration into the rapidly growing deodorant sector but also supports their commitment in offering top, notch products at affordable prices.
This new launch works closely with the existing success of Nice & Lovely, known by many in Kenya for its body lotion assortment. The company is using this product extension as an opportunity to solidify its brand presence in everyday personal care while at the same time addressing the growing interest in hygiene products by Kenyan consumers.
The newly launched roll-on deodorants are available in seven variants namely: Ultra Fresh, Cotton Dry Sensitive Invisible Speed Cool, and Energy. All the creams are of 0% alcohol content hence very soft on the skin while still offering up to 48 hours of protection against sweat and unpleasant odour.
Nice & Lovely Enters Kenya’s Deodorant Market with New Roll-On Range
Besides that, the roll-ons are also created in a way to prevent skin irritation and anti, perspiration marks. This allows the user to maintain their freshness and self, assurance all day long. Moreover, by providing a variety of products, the company believes that they are able to meet the most diverse tastes of their consumers.
According to the Sagaci Beauty Market Sizing 2025, the hygiene category in Kenya is estimated at about KES 5 billion, which highlights the increasing consumer interest in reliable and affordable personal care products.
Marie Van Haesendonck, L’Oréal East Africa Managing Director remarked that this launch is a continuation of the great reputation that Nice & Lovely brand has created in Kenya.
“Nice & Lovely has been known as Kenya’s favorite body lotion brand for a long time, it is well trusted for the effectiveness and dermatological testing of the skincare products. This launch means that we are extending our quality and care in the hygiene products that people use every day, ” she expressed.
Contributing to Local Production and Economic Growth Doreen Kathambi, Brand Business Lead for Africa Beauty Brands at L’Oréal East Africa, mentioned that the fresh roll, on selection also supports the company’s pledge to local investment.
She explained that venturing into the deodorant product line would not only support the local production but also aid in the factory being larger create more jobs and even assist in the overall economic growth of the area.
Recent years have shown consistent growth in Kenya’s deodorant market, which has been influenced by people’s changing ways of living and the growing knowledge of personal hygiene.
Roll-on deodorants are specifically becoming more popular due to the fact that they have skin, friendly ingredients, they allow for accurate application, and they are also cheaper than sprays and sticks.