Safaricom boosts Migori’s small businesses with vital financial and digital literacy training
The training saw over 300 boda boda riders, vendors, and small business operators, including shopkeepers in Rongo, Migori County empowered with the knowledge and skills necessary to manage their finances wisely.
Paula Kerre, Product Performance and Marketing Manager- Mobile, Safaricom PLC addressing boda boda riders, vendors and small business owners during the Digital and Financial Literacy training forum organized by Safaricom in partnership with Google in Migori
In a significant move to enhance financial literacy among small business operators in Migori County, Safaricom, in collaboration with Google, hosted a comprehensive training session for over 300 local boda boda riders, vendors, and shopkeepers. This initiative is part of the company’s Shine Kenya Shinda Mamilii Kama Bingwa promotion, aimed at empowering communities through essential financial and digital skills.
The training covered key topics such as budgeting, saving, investing, and understanding financial products, equipping participants with the necessary tools to make informed financial decisions. Safaricom CEO Peter Ndegwa emphasized the importance of this initiative, stating, “Empowering our community through knowledge is a vital step towards sustainable business. By enhancing their ability to make informed decisions, we are driving long-term economic empowerment.”
Participants expressed gratitude for the opportunity to learn essential financial management skills. Wilberforce Midianga, Chairman of the boda boda association in Migori County, noted, “Managing money has always been a challenge for us. Today’s training is a real eye-opener, providing us the tools to invest and spend wisely for a better future.”
Boda Boda riders, vendors and small business owners from Migori County attend Digital and Financial Literacy training organized by Safaricom in partnership with Google to empower them on savings and investments.
This training is part of a broader community engagement strategy following the recent win of Kepher Okoth, a 24-year-old mechanic from Kanga, who took home KES 5 million as the grand prize in the promotion. In addition, he received KES 1 million to support a community project of his choice. Okoth has chosen to renovate Kitere Primary School as part of the initiative.
The Shine Kenya Shinda Mamilii Kama Bingwa promotion has also been instrumental in rewarding Kenyans with cash prizes and facilitating community projects, creating a ripple effect of positive change across the region. Alongside the financial literacy training, Safaricom is planning additional community engagements, including medical camps and support for new mothers, demonstrating their commitment to uplifting local communities.
As Safaricom continues to implement these projects, the focus remains on fostering a culture of financial empowerment and community support, setting a precedent for corporate social responsibility in Kenya.
