NCBA Bank has stepped up its diaspora banking strategy after concluding a series of investment and financial advisory engagements across the United States, targeting more than 300 Kenyan investors, community groups and high-net-worth individuals.
The activations, held in Dallas (Texas), Seattle (Washington), Portland (Oregon) and Des Moines (Iowa), were designed to strengthen the bank’s diaspora banking proposition by equipping Kenyans abroad with financial solutions focused on home ownership, wealth creation and long-term investments in Kenya.
Read more: Diaspora priorities shifting toward investment
According to NCBA, market insights gathered during the engagements show that while supporting families back home remains important, many Kenyans living abroad are increasingly prioritising structured financial planning, asset creation and property ownership.
The bank noted that diaspora customers are digitally savvy consumers whose financial journeys often begin with remittances to relatives before progressing to long-term investment opportunities.
Home ownership emerged as one of the leading investment priorities, reflecting a growing desire among diaspora customers to build wealth and maintain strong ties with Kenya.
Bank sees demand for tailored financial solutions
NCBA Group Director of Retail Banking, Dennis Njau, said the engagements provided valuable insights into the evolving financial needs of Kenyans living abroad.”These engagements gave us valuable first-hand insight into the evolving priorities of Kenyans in the diaspora. While supporting family back home remains important, we are seeing a clear shift towards more structured financial planning, homeownership, wealth creation and long-term investment. At NCBA, our role is to help diaspora customers turn every shilling sent home into lasting value through accessible digital banking, tailored advisory, investment solutions and end-to-end home financing support,” Njau said.
Remittances remain a key pillar of Kenya’s economy
The bank’s outreach comes as diaspora remittances continue to play a significant role in supporting Kenya’s economy despite signs of slowing growth.
According to data from the Central Bank of Kenya cited by NCBA, monthly remittance inflows declined from a record USD 421.1 million in March 2026 to USD 397.8 million in April and USD 394.2 million in May.
Despite the moderation, remittances remain among Kenya’s largest sources of foreign exchange and continue to provide critical financial support to households across the country.
Njau said NCBA is positioning itself to help Kenyans abroad navigate global economic uncertainties by offering financial products that support investment, wealth preservation and family security.
He highlighted products including the EasyBuild Home Loan, which finances home construction and ownership in Kenya, Last Expense Cover, wealth management services and seamless digital banking solutions.
“Kenyans in the diaspora remain vital contributors to Kenya’s economic growth through remittances, investment and entrepreneurship. As global economic pressures affect household budgets abroad, our role is to help them bank, invest, protect and build confidently from wherever they are,” Njau said.
Expanding digital access for customers abroad
As part of its diaspora strategy, NCBA said it continues to invest in digital banking platforms that eliminate geographical barriers for customers living overseas.
The bank is enhancing remote account opening, customer self-service capabilities and specialised video banking services to enable Kenyans abroad to securely manage their finances without travelling back home.
Anchored on its brand purpose, “Banking on Belief, Empowering Ambition,” NCBA says it remains committed to delivering innovative, accessible and customer-focused financial solutions that help Kenyans in the diaspora achieve their financial goals, protect their families and build lasting wealth.
