L-R: Cyrus Mathenge, Operations Manager, Naivas; Crispus Kamau, Asset Manager, GRIT, and Wambui Wamwiri Mbarire, CEO, Retail Trade Association of Kenya, during the opening of Naivas Supermarket at Tatu City
Tatu City, Kenya’s premier mixed-use Special Economic Zone (SEZ), has welcomed the country’s leading supermarket retailer Naivas, with the opening of its 110th store. Strategically located in Eneo at Tatu Central, a Grade A mixed-use retail and commercial office development, the new outlet marks a significant expansion of Tatu City’s growing ecosystem.
The launch of Naivas at Tatu City reinforces the master-planned community’s vision of a fully integrated urban environment, where residents can live, work, and play without the inconvenience of long-distance commuting. Spanning 5,000 acres on Nairobi’s doorstep, Tatu City continues to attract leading businesses and lifestyle brands, further enhancing its appeal as a self-sustaining modern city.
Naivas’ new branch offers a wide range of quality products, including fresh produce, household essentials, and ready-to-go meals from its well-known deli. The supermarket’s arrival underscores its commitment to providing convenience, affordability, and superior customer service to residents, workers, and visitors in and around Tatu City.
“We are excited to enhance the Tatu City shopping experience for residents and surrounding communities,” said Andreas Von Paleske, Chief of Strategy at Naivas. “Our Tatu City branch reflects our dedication to meeting the evolving needs of our customers. Beyond offering a diverse product range, we strive to understand and serve the unique preferences of those we cater to. As the retail landscape evolves, we remain focused on delivering a world-class shopping experience synonymous with the Naivas brand.”
Linda Nyaseda, Head of City Management at Tatu City highlighted the significance of Naivas’ arrival, emphasizing its role in fulfilling the city’s vision. “The opening of Naivas at Tatu City brings us closer to our goal of creating a fully integrated, sustainable city where people can live, work, and play seamlessly. We are thrilled to see leading brands like Naivas recognizing the vast potential of Tatu City.”
Eneo at Tatu Central, developed by Gateway Real Estate Africa is a thriving commercial hub that hosts a range of businesses and services. Alongside Naivas, the complex houses CCI Global’s 5,000-seat call centre, Tamambo by Tamarind restaurant, CleanFax dry cleaners, Optum Health Pharmacy, I&M Bank, Prime Bank, NCBA Bank, NEXT Group, Safaricom Shop, Grand Reserve liquor store, and ViAfrika homeware.
Tatu City continues to grow as a dynamic business and residential hub, currently accommodating over 25,000 people who live, work, and study within its premises. More than 90 businesses are operational or under development in the city, including renowned brands such as Heineken, Dormans, Kärcher, Cooper K-Brands, Grit Real Estate Income Group, Hewatele, Freight Forwarders Solutions, ADvTECH, Friendship Group, and Davis & Shirtliff.
The addition of Naivas further solidifies its status as a premier urban development, attracting top-tier businesses and offering an enhanced lifestyle experience for its growing community.
Tatu City, Kenya’s premier mixed-use Special Economic Zone (SEZ), has welcomed the country’s leading supermarket retailer Naivas, with the opening of its 110th store. Strategically located in Eneo at Tatu Central, a Grade A mixed-use retail and commercial office development, the new outlet marks a significant expansion of Tatu City’s growing ecosystem.
The launch of Naivas at Tatu City reinforces the master-planned community’s vision of a fully integrated urban environment, where residents can live, work, and play without the inconvenience of long-distance commuting. Spanning 5,000 acres on Nairobi’s doorstep, Tatu City continues to attract leading businesses and lifestyle brands, further enhancing its appeal as a self-sustaining modern city.
Naivas’ new branch offers a wide range of quality products, including fresh produce, household essentials, and ready-to-go meals from its well-known deli. The supermarket’s arrival underscores its commitment to providing convenience, affordability, and superior customer service to residents, workers, and visitors in and around Tatu City.
“We are excited to enhance the Tatu City shopping experience for residents and surrounding communities,” said Andreas Von Paleske, Chief of Strategy at Naivas. “Our Tatu City branch reflects our dedication to meeting the evolving needs of our customers. Beyond offering a diverse product range, we strive to understand and serve the unique preferences of those we cater to. As the retail landscape evolves, we remain focused on delivering a world-class shopping experience synonymous with the Naivas brand.”
Linda Nyaseda, Head of City Management at Tatu City highlighted the significance of Naivas’ arrival, emphasizing its role in fulfilling the city’s vision. “The opening of Naivas at Tatu City brings us closer to our goal of creating a fully integrated, sustainable city where people can live, work, and play seamlessly. We are thrilled to see leading brands like Naivas recognizing the vast potential of Tatu City.”
Eneo at Tatu Central, developed by Gateway Real Estate Africa is a thriving commercial hub that hosts a range of businesses and services. Alongside Naivas, the complex houses CCI Global’s 5,000-seat call centre, Tamambo by Tamarind restaurant, CleanFax dry cleaners, Optum Health Pharmacy, I&M Bank, Prime Bank, NCBA Bank, NEXT Group, Safaricom Shop, Grand Reserve liquor store, and ViAfrika homeware.
Tatu City continues to grow as a dynamic business and residential hub, currently accommodating over 25,000 people who live, work, and study within its premises. More than 90 businesses are operational or under development in the city, including renowned brands such as Heineken, Dormans, Kärcher, Cooper K-Brands, Grit Real Estate Income Group, Hewatele, Freight Forwarders Solutions, ADvTECH, Friendship Group, and Davis & Shirtliff.
The addition of Naivas further solidifies its status as a premier urban development, attracting top-tier businesses and offering an enhanced lifestyle experience for its growing community.