MultiChoice has unveiled the “Aluta Footah” campaign, a customer-focused initiative aimed at rallying Kenyan football fans ahead of the 2026 FIFA World Cup scheduled to take place from June 11 to July 19 in the United States, Mexico and Canada.
The campaign, launched in Nairobi, seeks to transform how fans experience football by combining affordable subscription offers, immersive content and interactive fan engagement activities across DStv and GOtv platforms.
According to the company, the initiative is inspired by the passion and resilience of Kenyan football supporters and is designed to position MultiChoice as the ultimate home of football entertainment.
Reduced Decoder and Installation Costs
As part of the campaign, DStv customers will enjoy access to all 104 FIFA World Cup matches alongside discounted hardware and installation packages.
The DStv Zapper decoder price has been reduced to KSh 599 from KSh 999, while the DStv Dish Kit will retail at KSh 1,200, down from KSh 1,500. Installation fees have also been lowered from KSh 1,500 to KSh 1,000.
The company said the move is aimed at making premium football content more accessible to a wider audience across the country.
MultiChoice Eyes Enhanced Fan Experience
Nzola Miranda said the campaign reflects the company’s commitment to ensuring football fans across Africa enjoy a premium viewing experience through SuperSport.
“The FIFA World Cup is a defining global moment, and we want every fan to feel part of it,” said Miranda. “Through SuperSport, we continue to invest in world-class sports broadcasting, ensuring fans across Africa enjoy premium football coverage and an exceptional viewing experience.”
He added that the campaign will feature localised storytelling, consumer promotions and on-ground fan experiences designed to bring viewers closer to the action both on and off the screen.
Focus on Accessibility and Local Relevance
Miranda noted that “Aluta Footah” captures the spirit and determination of African football fans while reflecting the unique culture of Kenyan audiences.
“Aluta Footah is a celebration of the Kenyan fan for their passion, their resilience, and their love for the game,” he said. “Our goal is to ensure that every customer can experience the excitement of the World Cup in a way that is accessible, engaging and uniquely tailored to them.”
The campaign also aligns with MultiChoice’s broader strategy of offering flexible viewing options through live broadcasts, streaming and catch-up services.
SuperSport to Air All 104 Matches
As Africa’s home of football, SuperSport will provide comprehensive coverage of the tournament, including live broadcasts of all 104 matches, expert analysis and dedicated programming tailored to African audiences.
The campaign builds on the success of previous initiatives such as the Tumefungulia Value proposition, reinforcing MultiChoice’s commitment to expanding access to world-class football content across Kenya