LOOP DFS has invested KES 2.5 million in the restoration of the cricket pavilion at Limuru Country Club, reinforcing its commitment to community development and sports infrastructure.
Reviving a Community Landmark
The pavilion, a longstanding hub for sporting and social activities in Limuru, had deteriorated over time. Its restoration is set to rejuvenate a vital gathering space for players, families, and sports enthusiasts while strengthening the club’s position as a key pillar of local sporting life.
LOOP’s Lifestyle and Sustainability Agenda
The investment underscores LOOP’s positioning as a lifestyle platform that extends beyond financial services to support community spaces and experiences.
LOOP DFS CEO Eric Muriuki said the initiative reflects the company’s commitment to building meaningful ecosystems around its customers.
He noted that the restoration goes beyond infrastructure, aiming to enhance community connection, wellness, and shared experiences.
The project also aligns with LOOP’s broader sustainability focus, which includes sporting initiatives, tree planting, and community engagement programs.
LOOP Injects KES 2.5M into Limuru Cricket Pavilion Restoration
Strategic Partnership with Limuru Country Club
Limuru Country Club remains a strategic partner for LOOP, with collaborations spanning multiple initiatives. These include hosting the LOOP Safari Gravel Series launch and supporting grassroots sports development.
The Safari Gravel Series has grown into one of Kenya’s most prominent cycling events, drawing thousands of participants and spectators, further cementing LOOP’s presence in lifestyle-driven platforms.
Community Impact and Future Outlook
Club chairman Peter Kinuthia welcomed the partnership, emphasizing the pavilion’s role as the heart of the club’s social and sporting life.
He noted that restoring the facility will ensure it continues to serve both current and future generations, particularly young people discovering the sport.
The pavilion project is nearing completion, with a formal handover expected soon. It forms part of LOOP’s broader strategy to invest in social impact initiatives that promote active lifestyles and strengthen community ties.