Liberty Life Kenya has launched Secure Plan, a flexible savings and protection solution designed to help Kenyans achieve long-term financial goals while offering protection against unexpected life disruptions.
The insurer said the product targets customers saving for aspirations such as buying land, building homes, starting businesses, funding education, planning weddings and creating greater financial security for their families.
Built around the theme “One Day Now Has a Date,” Secure Plan encourages customers to attach specific timelines to their financial ambitions and develop structured plans to achieve them.
The product combines savings, life assurance and a guaranteed maturity benefit. Customers can also choose additional protection against permanent total disability, critical illness, accidental death and retrenchment.
According to Liberty Kenya Group Chief Executive Officer Kieran Godden, the product is designed to address situations where unexpected events can undermine long-term financial plans.
Secure Plan offers policy terms ranging from five to 20 years, with sums assured between KSh250,000 and KSh100 million. Customers can adjust their premiums and corresponding sum assured based on changes in their financial circumstances.
The plan is available to individuals aged 18 and above, with joint-life cover also offered. Children can be covered from birth to age 18, subject to policy terms.