I&M Bank and Mastercard unveil Milele Rewards, Kenya’s most generous loyalty program
I&M Bank Kenya CEO Gul Khan(R) and Shehryar Ali(L) Mastercard, Senior Vice President and County Manager for East Africa and Indian Ocean Islands pose for a photo after the formal launch of the Milele Rewards held at one park avenue I&M, Nairobi County.
I&M Bank, a prominent commercial bank in Kenya, has unveiled a new card loyalty program, I&M Milele Rewards, in collaboration with Mastercard. The innovative program aims to revolutionize customer engagement by offering unmatched flexibility and value to debit and credit cardholders.
Building on the success of its previous cashback initiative, I&M Milele Rewards introduces a 100 percent payout rate, with every loyalty point equivalent to one Kenya Shilling. This marks the highest payout rate in Kenya, underscoring the bank’s commitment to delivering superior value to its customers.
The program enables cardholders to earn up to 2 percent cashback on their spending, with the reward rate increasing based on the card type and spending level. It extends beyond the basic cashback system, allowing users to redeem points for a variety of lifestyle and travel experiences. Customers can make bookings with over 1,650 global airline and hospitality partners or use their points for vouchers at local merchants across Kenya.
“This program is more than just a loyalty scheme,” said I&M Bank CEO Mr. Gul Khan at the launch event held at the bank’s Nairobi headquarters. “It’s a testament to our customer-centric approach. With the best payout rate in the country, I&M Milele Rewards offers tailored solutions that align with the diverse needs of our clients, enriching their banking and lifestyle experiences.”
From left I&M Bank Head of Distribution and Premium Banking Stanley Gachoki, I&M Bank Senior Manager Card Business Stephanie Kombe, I&M Bank Kenya CEO Gul Khan, Mastercard Senior Vice President & Country Manager for East Africa & Indian Ocean Islands Shehryar Ali, Mastercard Senior Analyst Account Management and Kanyi Mwangi, Director, Communications at Mastercard pose for a photo after the formal launch of the Milele Rewards held at one park avenue I&M, Nairobi County.
Mastercard’s Senior Vice President and Country Manager for East Africa and Indian Ocean Islands, Shehryar Ali, emphasized the importance of loyalty programs in today’s dynamic market. “Debit and credit card rewards are vital for consumers and businesses alike. We’re thrilled to partner with I&M Bank to bring greater financial flexibility and value to cardholders through this program,” he said.
The launch of I&M Milele Rewards is a significant step forward in Kenya’s banking sector. Developed in collaboration with ICC, a leader in customer engagement solutions, the program is designed to meet the evolving needs of various customer segments. This initiative enhances product loyalty and deepens customer relationships, positioning I&M Bank as a pioneer in innovative financial solutions.
The program aligns with I&M Bank’s broader strategy to diversify its offerings and deliver impactful solutions. By leveraging strategic partnerships, I&M Bank is setting new benchmarks for customer engagement, ensuring that its products remain relevant and competitive in an ever-changing financial landscape.
With I&M Milele Rewards, I&M Bank has set a new standard for loyalty programs in Kenya. The initiative not only strengthens its market position but also reaffirms its dedication to enhancing the banking experience for its customers. As the financial sector continues to evolve, I&M Bank remains at the forefront, delivering innovative and customer-focused solutions.
