Glenmorangie has launched its most ambitious Africa-focused campaign, bringing together three of the continent’s leading storytellers for an immersive journey to the Scottish Highlands to celebrate craftsmanship, creativity and cultural exchange.
The new campaign features Kenyan actress Kate Kamau, Nigerian artist and creative executive Darey Art Alade, and South African author and commentator Khaya Dlanga, who travelled to Glenmorangie’s historic distillery in Tain, Scotland, to explore the heritage behind the iconic Highland single malt Scotch whisky.
Filmed at the distillery and across Scotland’s picturesque Highlands, the campaign follows the three creatives as they engage with Glenmorangie’s whisky makers, discover centuries-old traditions and share their personal reflections on craftsmanship, heritage and storytelling. Through episodic films and editorial features, the campaign highlights how character is developed over time, both in whisky making and in creative pursuits.
At the heart of the campaign is Glenmorangie’s 180-year legacy of producing elegant single malt whisky using Scotland’s tallest stills, a process that reflects patience, precision and dedication. The brand draws a parallel between its meticulous whisky-making tradition and the journeys of the featured African creatives, who have each built distinguished careers through perseverance and originality.
Kate Kamau said the experience demonstrated that storytelling extends far beyond words.
“What stayed with me most was how storytelling lives beyond words. You feel it in the people, the landscapes and the quiet pride behind every part of the distillery. It reminded me that, wherever we come from, the stories we choose to preserve become part of who we are,” she said.
Darey Art Alade described the visit as an opportunity to understand the discipline behind Glenmorangie’s craftsmanship, noting that the philosophy closely mirrors the creative process in music and production.
Khaya Dlanga said he was particularly inspired by the people preserving Glenmorangie’s traditions, observing that meaningful character is built through patience and dedication.
Caspar MacRae, President and CEO of The Glenmorangie Company, said hosting the three creatives in Scotland created authentic cultural conversations that showcased both the brand’s heritage and the visitors’ unique perspectives.
He said Glenmorangie’s distillery team enjoyed sharing the stories behind the single malts, while the visiting storytellers brought curiosity, humour and fresh insights that will resonate with whisky lovers across Africa.
The campaign launches as African creatives continue to shape global conversations in fashion, music, literature, film and luxury. Derek Ruediger, Glenmorangie International Marketing and Commercial Director, said the initiative places African voices at the centre of the brand’s storytelling while introducing new perspectives to local audiences.
The campaign will run from July to December 2026 across Kenya, Nigeria and South Africa, combining long-form editorial content, episodic digital films, talent-led cultural dinners and exclusive in-market experiences.
Launch events will be held in Nairobi, Lagos and Johannesburg, hosted respectively by Kate Kamau, Darey Art Alade and Khaya Dlanga, offering audiences an opportunity to experience Glenmorangie’s heritage through the lens of Africa’s leading storytellers.
