Carrefour Kenya, operated by Majid Al Futtaim, has concluded its highly successful “Black November Hammer Down Prices II” campaign by rewarding a loyal customer with a brand-new Changan Alsvin, valued at approximately KES 3 million. The grand prize was awarded in partnership with Inchcape Kenya, a leading British multinational automotive distributor, during a ceremony at Two Rivers Mall.
The campaign, which ran throughout November, offered customers the chance to enter the prize draw by spending KES 5,000 or more per transaction, either in-store or online, while being members of Carrefour’s MyCLUB loyalty programme. In addition to the grand prize, 30 online shoppers won washing machines, and many others received shopping vouchers, further highlighting Carrefour Kenya’s dedication to customer appreciation and engagement.
The Black November campaign significantly boosted the MyCLUB loyalty programme, underscoring its role in empowering customers to shop smarter and live better. Carrefour Kenya continues to innovate in customer-centric strategies, offering more than just discounts and loyalty points.
Christophe Orcet, Regional Director for East Africa at Majid Al Futtaim Retail, emphasized this vision. “This campaign demonstrates Carrefour Kenya’s commitment to rewarding its loyal customers beyond offering discounts, loyalty points, and competitive prices on everyday essentials. Black November provided an opportunity to further engage with our customers and thank them for their continued loyalty.”
The collaboration with Inchcape Kenya proved to be a key element of the campaign’s success. Inchcape Kenya’s Managing Director, Yulia Vershinskaya, stated:
“Our partnership with Carrefour Kenya exemplifies our shared vision of delivering outstanding value to customers. We are honoured to support such a rewarding initiative, and the Black November campaign demonstrated how collaboration can elevate the customer experience.”
The initiative reflects Carrefour Kenya’s commitment to enhancing customer satisfaction and loyalty through innovative campaigns. By tying rewards to its MyCLUB loyalty programme, the retailer continues to provide meaningful incentives for customer retention and engagement.