Naivas Supermarkets has unveiled prizes lined up for its Kikwetu Kila Siku consumer campaign, including cars, a pickup truck, shopping vouchers, electronics, goats and chickens, ahead of its official launch on Saturday, October 17, 2026.
The retailer offered media partners a preview of the campaign on Friday, October 16, at Greenspan Mall, giving them an early look at the rewards customers stand to win through the annual promotion.
Participation will be open to Naivas loyalty customers, with the supermarket urging shoppers to check its official communication channels for details on eligibility, participation requirements, campaign dates and prize collection.
Kikwetu has been part of Naivas’ promotional calendar since 2011. This year’s edition introduces the theme “Kila Siku”, meaning “every day”, celebrating Kenyan food, family gatherings and everyday shopping experiences.
Naivas Chief Commercial Officer Jorsen Patten said the campaign recognises customers who continue to shop at the retailer while strengthening relationships with communities across the country.
“Customers who return week after week are the foundation of our business, and this campaign is our way of saying thank you,” Patten said.
Head of Marketing Florence Saronge said the prizes were designed to add excitement to routine shopping while recognising customer loyalty, with rewards ranging from major prizes such as vehicles to household items and farm animals.
Meanwhile, Head of Store Operations Cyrus Mathenge said store teams would help shoppers access accurate campaign information and direct them to the retailer’s official channels.
The campaign is anchored in Naivas’ promise of freshness, quality, choice and affordability under its “Naivas Saves You Money” commitment.
Customers have been advised to rely on official Naivas platforms for confirmed information on the promotion and the process of selecting winners and handing over prizes.