Britam has unveiled the its Whole Life Insurance Plan, a permanent life insurance solution designed to help Kenyans plan for the future, protect what they have built, and provide long-term financial security for their loved ones.
Unlike term insurance, which expires after a fixed period, the Whole Life Insurance Plan offers lifetime cover, ensuring beneficiaries remain protected throughout the policyholder’s life. The company says the product is tailored to support wealth preservation, orderly transfer of assets, and family security across generations.
According to Britam, the benefit payable to selected beneficiaries increases by 3 per cent annually to help preserve its value over time. In addition, all benefits under the policy, including death, disability, and critical illness payouts, are tax-free.
Britam Launches Whole Life Insurance Plan for Lifetime Family Protection
Estate planning and trust management support
The insurer says the plan provides customers with a structured way to pass on wealth while reducing uncertainty for their families during succession.
The product also helps cover estate-related costs and can be integrated into estate planning through Britam’s trust management services. Customers have the option of naming Britam Trust as a beneficiary under the policy, allowing benefits to be managed through a structured trust arrangement.
This arrangement enables policyholders to provide clear instructions on when and how funds are distributed to beneficiaries, giving them greater control over how their estate is handled and how loved ones receive financial support.
Britam Group Managing Director and Chief Executive Officer Tom Gitogo said the product reflects the company’s commitment to offering solutions that go beyond basic insurance protection.
“The Britam Whole Life Insurance Plan reflects our commitment to offering solutions that go beyond basic protection. It is designed to help customers leave something meaningful for the people they love, with cover that grows over time and lasts a lifetime,” said Gitogo.
Flexible premiums and optional add-ons
The Whole Life Insurance Plan offers flexible payment options, including monthly premiums starting from KES 3,000 payable over 10, 15, or 20 years. Customers can also opt for a one-off single premium payment depending on their financial needs.
Medical examinations are only required for cover exceeding KES 15 million, making the product more accessible to a wider range of customers.
Customers can further enhance the policy by adding optional benefits such as Permanent Total Disability, Critical Illness, and Funeral Expense cover.
Britam says the last expense benefit can reach up to KES 500,000, providing additional support during emergencies and unexpected life events.
The insurer noted that the launch responds to increasing demand for products that offer long-term protection while supporting legacy planning.
Britam Life Assurance CEO and Principal Officer Ambrose Dabani said the company developed the product after listening to customer needs for accessible and lasting financial protection.
“We listened to what customers and partners were telling us: they want protection that is accessible, lasting and built around real-life needs. This plan brings together lifetime cover, flexible payment options and simple entry requirements in a way that supports legacy planning,” said Dabani.
The Whole Life Insurance Plan expands Britam’s portfolio of protection solutions as the insurer seeks to strengthen its position in Kenya’s life insurance market while addressing evolving customer needs around financial security and succession planning.