Willstone Homes marked a historic milestone in its journey, awarding title deeds to homeowners in a celebratory event that highlighted the company’s commitment to affordable housing and long-term value for its clients.
Speaking during the handover, Ejidio Kinyanjui, Managing Director of Willstone Homes, described the day as one of the most memorable in the company’s history. The occasion brought together homeowners from previously completed estates such as Brookview 1 and Brookview 2, who received official title deeds for their properties.
“This is not just about giving homes anymore—it’s about giving our clients full ownership documentation,” said Kinyanjui. “Today marks a new phase where the process of asset processing truly begins.”
Kinyanjui noted that the event demonstrated the value proposition of investing in real estate, particularly in emerging markets like Kenya. He cited instances where homes initially purchased at KSh 5.5 million were now valued at over KSh 12 million, emphasizing the growing returns in the property market.
“These are people who invested when housing was more affordable. Today, they can comfortably resell at double the price. That’s proof that real estate is a worthwhile investment,” he added.
Willstone Homes, which has been in operation for the past eight years, has focused on offering flexible payment options, especially to clients who may not qualify for traditional mortgages. The company’s 18-month interest-free payment plan has enabled many businesspeople and self-employed individuals to acquire property without the burden of heavy financing terms.
“Our model was designed as an alternative to mortgages,” explained Kinyanjui. “Many of our clients, especially entrepreneurs, wouldn’t access mortgage financing from banks. Our plan allows them to own homes through structured and manageable payments.”
He acknowledged that current economic challenges—such as high taxation, increased construction costs, and limited cash flow across sectors—have impacted the real estate industry. However, Willstone Homes has adopted cost-saving strategies, including investing in in-house manufacturing of construction materials like cabro blocks, drainage channels, and road curbs.
“Instead of outsourcing, we manufacture some of our own materials. This reduces project costs, minimizes reliance on third parties, and ultimately benefits both the client and the company,” he noted.
Kinyanjui also highlighted the company’s growing client base, which includes Kenyans in the diaspora as well as foreign nationals from Sudan, Congo, and other countries. He attributed this to Kenya’s attractive investment climate and the strong growth of its real estate sector.
“Kenya offers a unique value proposition. Being a developing country, investors stand to gain significantly from the value appreciation and returns on investment,” he said.
Willstone Homes continues to build new estates and is actively engaging with previous buyers, many of whom have bought multiple properties. The company remains committed to innovative, client-focused solutions as it contributes to the expansion of Kenya’s affordable housing agenda.
