The Singleton, a luxury single malt whisky, has collaborated with Dining in the Dark, a sensory deprivation dining experience during which diners wear blindfolds, to attract attention as well as money to the cause of the visually impaired.
The event allowed attendees to lose their sight and sharpen their other senses, thus gaining a better understanding of the difficulties the visually impaired face.
“The night was initially considered as one more of the senses but eventually it turned into the experience of recognizing another way to understand the world. As a brand, we are here, fully committed to supporting such causes,” stated Simon Lapyem, The Singleton Brand Manager.
Diageo Reserve Brand Ambassador, Paul Gachoi, was responsible for preparing the cocktails that opened the evening, with guests enjoying the citrusy Dufftown Sour and the warm, spicy Singleton Escapes among others.
Next, Chef Emmanuel of Karen Country Club prepared a five-course menu for guests featuring such dishes as Peruvian Supreme Chicken, Grilled Mini Beef Steaks with Singleton 12-Year Jus, Pan-Seared Red Snapper Fillet, and a trio of desserts paired with Singleton 15YO-infused caramel tuiles.
Guests were served by the visually impaired wait staff, thus the night was turned into a learning experience far beyond just a fine dinner.
The campaign was a strong message from The Singleton about the brand’s dedication to diversity and relationships that truly matter in supporting the causes that need it the most.