Pepsi Kenya (SBC Kenya) has unveiled Sting Energy, a premium energy drink aimed at fueling Kenya’s dynamic go-getters. Available in two bold variants—Red Rush (“Ignite Your Power”) and Gold Rush (“Elevate Your Energy).
The 330ml bottles retail at Ksh 50 and are now stocked in major supermarkets, convenience stores, and local kiosks nationwide.Kenya’s energy drink market, which grew 15% between 2021 and 2024, reflects rising demand for functional beverages.
The broader soft drinks sector is expected to expand from US$1.68 billion in 2024 to US$2.61 billion by 2030, driven by consumers seeking energy, flavor, and style.
Sting Energy, backed by its role as the Official Energy Drink of Formula 1 since May 2025, fills a gap for affordable, high-quality options with global appeal.“Sting Energy is more than a drink; it’s a movement,” said Baker Muganda, CEO of Pepsi Kenya. “We’re delivering a product that resonates with Kenya’s ambitious youthstudents, athletes, entrepreneurs, who want energy and a connection to global culture.”John K’Otiendo, Country Manager at SBC Kenya, added, “Sting Energy is crafted for those pushing boundaries, whether studying late, chasing athletic goals, or driving innovation.
Red Rush and Gold Rush bring bold flavors and Formula 1 prestige at an accessible price.”Already available in over 30 markets, Sting Energy combines premium packaging, vibrant taste, and the excitement of Formula 1, the world’s fastest-growing sport.
It targets Kenya’s next generation, offering a drink that fuels performance while embodying aspiration and global identity.With its launch, Sting Energy is poised to become Kenya’s leading energy drink, blending functionality with a cultural edge for work, play, and competition.