Samsung Electronics Co., Ltd. has brought in the revolutionary fusion of Microsoft Copilot into its 2025 TVs and Smart Monitors, enriching its AI-driven ecosystem powered by Samsung Vision AI.
This step cements Samsung’s standing as a leader in the field of personalised, intelligent interaction with on-screen devices.
As a result, users can get hold of MS’s smart AI helpmate, Copilot, with one voice command or a remote click, without any hassle.
Onboard content handling becomes super easy and efficient with Copilot, which offers customised proposals, on-spot data, and elevated user participation right from the display. So, whether users are diving into amusement, educating themselves with new stuff, or simply organising their day, Copilot brings forth a chatty and practical touch to the whole affair.
“Open AI collaborations are creating new frontiers for AI-based screens at Samsung,” said Kevin Lee, Executive Vice President of the Customer Experience team at Samsung’s Visual Display Business.
“Copilot makes everything done through personalised dialogues quick, easy, and fun, whether it is learning, entertainment, or just the riddle of daily life.”
A More Connected AI Experience
The experience gets smarter and more connected. On the heels of the updates to Samsung’s Click to Search and Bixby voice assistant, Copilot’s embedment takes the Tizen OS-powered Samsung Daily+ lifestyle hub to a whole new level.
Copilot can be found in the Tizen OS home, Samsung Daily+, and Click to Search, and it holds numerous use possibilities. Without moving from the TV or Smart Monitor, users could inquire about the actors’ or sports stars’ facts, look for short versions of a plot, get help in learning a foreign language, or ask for clarifications of hard topics—always in front of their screens.
“Copilot installed in Samsung TVs is presented as an AI aid right there in your living room,” said David Washington, Partner General Manager at Microsoft AI.
“Moreover, as Samsung keeps being at the forefront of advanced display technology, we’re giving the audience the chance to access a shared experience like no other. They can now quickly discover what to watch, pose questions, make plans, or just have a nice time together – all on the biggest and most comfortable screen in their home.”
Leading the Future of AI Displays. For the last 19 years, Samsung has been the number one in TV making globally, and it has never stopped reinventing the role of home screens.
As a result of its vivid and accurate technology combined with Microsoft's conversational AI, Samsung has moved into a space where it provides a very easy and logical experience that revolutionises how customers are using their TVs and Smart Monitors.
It is a huge change of direction toward smarter, more connected gadgets by Samsung with this integration, as they affix it 2025 lineup as the point of time and space where entertainment, education, and productivity rendezvous in the modern house.