Safaricom has launched B-LIVE, an innovative time-based data bundle that redefines how customers access the internet. This industry-first offering allows users to enjoy uninterrupted browsing for a set period, with options of 1 hour for KES 20, 3 hours for KES 50, or 6 hours for KES 150.
The new product complements Safaricom’s traditional MB and GB bundles, giving customers greater flexibility to stay connected in a way that suits their unique lifestyles.
B-LIVE is designed to cater to a diverse range of users, from students attending online classes to content creators streaming and uploading media, and professionals working on the go.
By introducing time-based bundles, Safaricom empowers customers to manage their internet usage without worrying about data limits, offering a seamless and stress-free online experience.
“We recognise that our customers have different needs. Some prefer managing their usage in MBs or GBs, while others want the freedom to enjoy the internet for a specific duration,” said Fawzia Ali-Kimanthi, Chief Consumer Business Officer at Safaricom PLC.
“B-LIVE puts control back in the hands of our customers, enabling them to focus on what matters most, whether it’s learning, creating, connecting, or hustling.”
The launch of B-LIVE underscores Safaricom’s commitment to driving Kenya’s digital transformation.
By expanding its bundle options, the company ensures that everyone, from youth and entrepreneurs to creators and professionals, can choose a plan that aligns with their needs. Customers can access B-LIVE by dialling *544# or *555#, selecting from the affordable hourly packages.
This innovation is set to transform how Kenyans engage with the internet, offering unmatched convenience and flexibility in a rapidly evolving digital landscape