Safaricom has bolstered its commitment to promoting Kenya’s vibrant music industry by announcing a KES 15.5 million sponsorship for SolFest 2024. The festival, slated for 19th and 21st December at Uhuru Gardens, Nairobi, promises to celebrate Kenya’s rich musical heritage and bring together fans from diverse backgrounds for an unforgettable experience.
Now in its third edition, SolFest has become a beacon of Kenya’s musical prowess, attracting both seasoned and emerging artists. This year’s lineup features acclaimed headliners such as Sauti Sol and legendary Rhumba acts like Them Mushrooms, Les Wanyika, and Suzanna Owiyo. New-generation arbantone artists are also set to take the stage, showcasing the depth of talent within Kenya’s evolving music landscape.
Safaricom’s sponsorship package includes both financial and in-kind support aimed at enhancing the festival’s offerings. Additionally, M-PESA will facilitate seamless payments for tickets and merchandise, ensuring convenience for attendees.
“At Safaricom, we are keen to transform the lives of Kenyans, especially by supporting passion points such as music, arts, and sports. By sponsoring this year’s SolFest, we seek to celebrate our rich musical diversity and be part of a memorable festival that will entertain Kenyans from all walks of life,” said Dr. Peter Ndegwa, CEO, Safaricom PLC.
Since its inception in 2022, SolFest has positioned itself as a platform for artists to connect with fans, showcase their creativity, and elevate Kenya as a key destination for live entertainment. Safaricom’s involvement underscores its long-standing commitment to nurturing Kenya’s music industry.
Over the years, the company has spearheaded initiatives such as Safaricom Kenya Live, Niko na Safaricom Live, and Twaweza Live, which have provided artists with platforms to showcase their talents. Additionally, programs like the Safaricom Jazz Festival, Safaricom Youth Orchestra, and Ghetto Classics have empowered thousands of young Kenyans by nurturing their musical talents.
Digital platforms such as Skiza and Baze Music continue to play a pivotal role in enabling artists to monetize their content, fostering financial independence and growth within the industry.
As the countdown to SolFest 2024 begins, fans can anticipate two nights of electrifying performances that celebrate Kenya’s musical diversity. The festival is not just an entertainment event but also a testament to the country’s thriving creative scene, supported by corporate players like Safaricom.
With this partnership, SolFest is set to solidify its status as a premier music festival in Africa, highlighting Kenya’s artistry and culture on a global stage.
Tickets for SolFest 2024 are available via M-PESA, making it easier than ever for fans to secure their spot at this much-anticipated event.