Safaricom Injects KES 10M Into Magical Kenya Open
The 2026 Magical Kenya Open has received a major boost after Safaricom committed KES 10 million in sponsorship for the prestigious tournament set for February 19–22 at Karen Country Club.
The sponsorship package includes KES 9 million in-kind support as the official technology and connectivity partner, alongside KES 1 million in cash dedicated to the Beat the Pro challenge for junior golfers.
As part of the in-kind contribution, Safaricom will provide high-speed, scalable connectivity infrastructure, including a state-of-the-art media centre to support global broadcasting, real-time scoring, and seamless event operations.
“For the past 18 years, we have been part of the Magical Kenya Open and have remained a committed partner of this prestigious event,” said Peter Ndegwa, CEO of Safaricom. “This enduring partnership reflects our dedication to developing talent and growing the game of golf in Kenya.”
Boost for Junior and Amateur Golfers
The Beat the Pro tournament remains a highlight of the Magical Kenya Open, offering junior and amateur golfers a rare chance to compete alongside professionals. Safaricom said the initiative is aimed at bridging grassroots participation with elite competition.
Beyond the flagship event, the telco has continued to nurture local talent through its involvement in the Professional Golfers of Kenya (PGK) Equator Tour. The tour serves as a key qualification pathway for Kenyan professionals seeking to compete in elite tournaments, including the Magical Kenya Open.
Global Field, Strong Kenyan Representation
The 2026 edition has attracted 144 players from around the world, including 15 Kenyans — 10 professionals and five amateurs — competing for a total prize purse of $2.7 million.
South Africa’s Jacques Kruyswijk will be seeking to defend his title following his 2025 victory at Muthaiga. Former champions Darius van Driel, Jorge Campillo, and Wu Ashun are also expected to feature.
Among the confirmed Kenyan professionals are Safaricom-sponsored Samuel Chege and Mutahi Kibugu, alongside Greg Snow, David Wakhu, Njoroge Kibugu, Dismas Indiza, Daniel Nduva, Edwin Mudanyi, CJ Wangai, and Jastas Madoya.
Elite amateurs and juniors set to participate include Michael Karanga, Lejirma John, Jay Sandhu, Shashwat Harish, and Junaid Manji.
Part of the DP World Tour Calendar
The Magical Kenya Open is part of the prestigious DP World Tour calendar, bringing together top international golfers and Kenya’s finest professionals.
Beyond competition, the tournament continues to position Kenya as a leading destination for world-class sporting events while offering local players a valuable platform to showcase their talent on the global stage.