Safaricom (NSE: SCOM) has announced the official launch of the Ziidi Money Market Fund (MMF), a revolutionary product that integrates the convenience of M-PESA to offer customers a seamless way to invest and grow their wealth. In partnership with Standard Investment Bank and ALA Capital Limited, Safaricom aims to democratize access to financial growth through this new unit trust product.
Ziidi MMF empowers users to earn daily interest by investing funds directly from their M-PESA wallets into their Ziidi accounts. The accrued interest is credited to the Ziidi wallet daily, enabling continuous financial growth. Designed for simplicity and accessibility, Ziidi MMF eliminates traditional barriers to investing, such as high entry costs or complicated processes.
Since its soft launch in December 2024, Ziidi MMF has already attracted over 450,000 users and amassed assets under management exceeding KES 2.85 billion. This remarkable uptake underscores Safaricom’s role as a leader in promoting financial inclusion. “Ziidi ni Ziidi”: Redefining Wealth Creation
Speaking at the launch, Safaricom CEO Dr. Peter Ndegwa emphasized the platform’s mission to make wealth creation accessible to all Kenyans.
“Ziidi MMF is part of our continued efforts to diversify M-PESA beyond payments and deepen financial wellness. ‘Ziidi ni Ziidi’ introduces the mindset that every bit of growth is valuable. This empowers people to define prosperity on their own terms and make wealth creation achievable for everyone,” said Dr. Ndegwa.
The initiative aligns with Safaricom’s broader strategy to extend financial inclusion and drive innovation. By integrating Ziidi MMF with the widely used M-PESA platform, the company ensures that individuals from all income levels can start their investment journeys with as little as KES 100.
Customers can access Ziidi MMF through the M-PESA app or USSD code 3345#, making it user-friendly even for those without smartphones. The platform offers free deposits into the Ziidi MMF account, while withdrawals can be made effortlessly back into M-PESA wallets. Additionally, users can lock funds to avoid unplanned withdrawals, promoting disciplined financial growth.
With no maximum investment limit, users can invest as much as their financial capacity allows, subject to M-PESA transaction caps of KES 500,000 per day and KES 250,000 per transaction.
The fund is regulated by the Capital Markets Authority (CMA) and managed by industry-leading professionals. Standard Investment Bank and ALA Capital Limited bring a wealth of experience to Ziidi MMF.
“Our commitment to investors is to offer exceptional returns, helping them achieve their financial goals. Based on our track record, I am confident in our ability to deliver this promise,” said James Wangunyu, Founder and Managing Director of Standard Investment Bank.
ALA Capital echoed these sentiments, emphasizing their focus on creating a positive impact. “At ALA Capital, success is measured not just by financial returns but by the value we bring to communities. We are proud to be part of this journey that ensures every Kenyan has an opportunity to achieve financial goals,” said Sean Gichuru, ALA’s Chief Investment Officer.
The Ziidi MMF launch aligns with the Kenyan government’s bottom-up economic transformation agenda, fostering financial empowerment among low- and middle-income earners. By offering an inclusive investment platform, Safaricom is enhancing its role as a key player in Kenya’s economic growth.
Safaricom also hinted at more innovations to come, aimed at catering to diverse customer needs and ensuring long-term financial health and security.
“We invite every Kenyan, regardless of their financial standing, to take the first step towards wealth creation. Together, let Ziidi MMF be the catalyst for a prosperous future,” concluded Dr. Ndegwa.
With the launch of Ziidi MMF, Safaricom has reinforced its commitment to innovation and financial inclusion, offering a transformative solution that blends convenience, transparency, and accessibility for millions of Kenyans.