Lamile Yamal
Smartphone giant OPPO has announced 17-year-old Spanish football prodigy Lamine Yamal as its new global brand ambassador. The partnership is part of OPPO’s “Make Your Moment” brand refresh initiative, aimed at inspiring young people worldwide to seize the present and turn their passion into action.
Lamine Yamal has taken the football world by storm since his international debut in 2023. His electrifying performances, maturity beyond his years, and commitment to excellence make him the ideal face for OPPO’s evolving brand message.
“Lamine is not just a gifted footballer but an inspirational young man with an incredible passion for the game,” said Billy Zhang, President of Overseas Marketing, Sales, and Services at OPPO.
“Like countless young people worldwide, Lamine refuses to be held back by anxiety or uncertainty about the future. Instead, he focuses on his passions and concentrates his energy on the present, finding fulfillment and strength through his dedication,” Zhang added.
Despite his rapid rise to global stardom, Yamal remains humble and disciplined. Balancing his professional career with his studies, he believes that staying present and working hard is the best way to handle fame and pressure.
Beyond his skills on the pitch, Yamal is deeply connected to his roots. His signature “304” hand gesture, a tribute to his hometown Rocafonda, has become a symbol of pride and inspiration for young footballers worldwide.
As OPPO’s global brand ambassador, Yamal will spearhead football-related community initiatives to promote grassroots football development, facility upgrades, and youth-driven charity projects. Through these efforts, OPPO and Yamal aim to empower young people to make their moment, both in football and life.
Additionally, Yamal’s iconic moments will be featured on OPPO’s AI Studio platform, allowing fans to “become Yamal’s teammate” and experience the thrill of football through cutting-edge technology.
Since 2015, OPPO has expanded its footprint in sports, including its UEFA Champions League partnership. By blending its AI and imaging technology with the passion of sports, OPPO continues to create unparalleled experiences for fans worldwide.
The announcement of Lamine Yamal as a global brand ambassador comes at a time when OPPO is experiencing strong global growth. Operating in over 70 countries, with more than 300,000 retail locations, OPPO’s overseas sales now account for 60 percent of its total shipments. Its latest smartphone, the Find X8 series, has been praised for its camera capabilities, gaming performance, and battery life.
The collaboration between OPPO and Yamal symbolizes a seamless synergy between youth, ambition, and innovation. Whether on the football field or in daily life, OPPO is committed to empowering young people with technology that helps them seize every moment and shine in their unique way.
With Yamal leading the charge, OPPO’s “Make Your Moment” campaign is set to inspire a new generation of dreamers, proving that with passion and the right tools, anything is possible.