On Monday, July 29th, 2024, MAC Cosmetics celebrated its 40th anniversary with the launch of its new MACximal Silky Matte lipsticks. The collection, featuring 40 shades to mark each year of the brand’s success, offers a refreshed and reformulated version of MAC’s original matte lipstick, now with enhanced matte color, 12-hour wear, and eight-hour instant moisture.
“MACximal lipstick is a must-have for everyone. This huge range means there’s a color to suit everyone, whether you favor classic reds like Ruby Woo or more modern shades such as Cafe Mocha. The formula has been upgraded to include cocoa and shea butter, so it feels silkier and smoother when applied, giving a matte finish that feels luxurious and comfortable to wear,” said Siphesihle Ngalonkulu, MAC Product Marketing Manager for Sub-Saharan Africa.
To commemorate this milestone, MAC Cosmetics hosted a celebratory event over the weekend at the MAC tore in Sarit Center. The event highlighted MAC’s four decades of innovation, creativity, and influence in the makeup industry. Attendees, including fans, beauty enthusiasts, and media representatives, enjoyed personalized makeup consultations, live demonstrations by MAC’s top makeup artists, and an exclusive preview of the brand’s latest collections.
Adding to the event’s glamour, renowned singer, songwriter, and beauty enthusiast Victoria Kimani made a special guest appearance. Known for her bold and glamorous style, Kimani perfectly embodied the spirit of MAC Cosmetics. Her performance of hits from her new album “Mood 4 Life” added an extra layer of excitement and made the celebration a memorable occasion for all attendees.
The launch of MACximal Silky Matte lipsticks and the anniversary celebration at Sarit Center showcased MAC Cosmetics’ enduring legacy and commitment to excellence in the world of beauty.