M-PESA surpasses 34 million customers in Kenya, pioneering a new era of financial inclusion
Safaricom’s mobile money giant, M-PESA, has hit an extraordinary milestone, surpassing 34 million active customers in Kenya as of November 2024. This achievement cements M-PESA’s role as a transformative force, driving financial inclusion and empowering millions through its innovative financial ecosystem.
As M-PESA approaches its 18th anniversary in March 2025, the platform continues to expand far beyond its origins as a mobile payment solution. Today, it offers a wide range of financial services, including credit, savings, investments, wealth management, and insurance solutions, addressing the evolving needs of individuals, enterprises, and the public sector.
Safaricom’s commitment to delivering seamless and secure services has been pivotal in its success. Through its vast network of over 300,000 agents nationwide, M-PESA ensures that even Kenya’s most remote communities have access to financial services, fostering economic growth and transforming lives.
Businesses, both large and small, are also reaping the benefits. M-PESA supports over 1.5 million enterprises, empowering them through merchant payment solutions. Its Daraja platform, which facilitates seamless integration for websites, mobile apps, and point-of-sale systems via APIs, has spurred innovation within a 90,000-strong developer community and enabled over 40,000 business integrations.
“We are immensely proud to reach 34 million M-PESA customers in Kenya. This accomplishment underscores our dedication to deliver frictionless, always-on, and secure financial services. The trust our customers place in us motivates us to keep innovating and delivering value.”
The success comes amidst Safaricom’s 24th anniversary celebrations, marked by the Sambaza Furaha na Safaricom Caravan—a nationwide initiative spreading joy, addressing customer needs, and celebrating loyalty. Currently in its fourth regional tour in Nairobi, the caravan has captivated audiences across the Rift Valley, Mountain, and Greater Western regions.
Adding to its winning streak, M-PESA recently unveiled M-PESA Ratiba, a groundbreaking standing-order solution allowing customers to automate recurring payments for bills, subscriptions, or transfers. Within just a month of launch, the feature achieved 1 million opt-ins and enabled over 260,000 transactions.
M-PESA’s remarkable growth and sustained innovation are testaments to Safaricom’s vision to become Africa’s leading purpose-led technology company by 2030. Through strategic partnerships and a customer-centric approach, the platform is redefining financial services, unlocking opportunities for individuals and businesses across the continent.
From remote villages to bustling cities, M-PESA is not just a mobile money platform—it’s a cornerstone of Kenya’s economic progress and a beacon of financial inclusion for Africa.
With 34 million customers and counting, the future of financial empowerment shines brighter thanever with M-PESA.
