LG Electronics East Africa and Safaricom PLC have teamed up to bring the first-ever Safaricom Gaming Conference cutting-edge LG TV, audio, and AI Smart Home technologies, creating an immersive gaming innovation hub for the event.
The Michael Joseph Centre was the venue for the conference on September 11, the event attracted hundreds of gamers, developers, tech innovators, and industry leaders from across Africa.
The conference discussions revolved around Africa’s rapidly expanding gaming ecosystem and exploring the prospects and obstacles faced by the sector.
As the official electronics partner, LG demonstrated its elite 4K OLED and QNED TVs together with the Bluetooth-enabled XBOOM speaker, giving the visitors a live demo with excellent images and great sound quality which is redefined gaming immersion.
LG OLED and QNED TVs are also notable for the gamers with their ultra-low 1ms input lag and fast response times, essentially no delay when the controller inputs are shown on the screen. Tech-fraud examples as the C1 and G1 are the first in the world to use Dolby Vision HDR at 4K 120Hz, the motion blur and ghosting are virtually eliminated for seamless, lifelike gaming.
These TVs are powered by the ultra-fast Alpha 8 Gen2 processor that delivers the best HDR over 700 nits. Besides, features like Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), HGiG, and a special Game Optimizer make them perfect for playing against others.
The XBOOM speaker fitted perfectly with the rest of the participants, immersing them in the powerful, vibrant, and clear sound of every explosion and dialogue was accessible.Jane Kariuki, LG Electronics Regional Head of Marketing for East Africa, was enthused after the event:
“The conference was a success, and we are glad that Safaricom partnered with us to make it. The Kenyan gaming communitys zeal and potential were on full display, and it was great to discuss Africa’s gaming future.
Our home entertainment products are not only vibrant and engaging but are also designed to provide an immersive viewing and listening experience, thus making it possible for the gamers to keep enjoying while they play.”Fawzia Ali-Kimanthi, Chief Consumer Business Officer at Safaricom, was impressed with the partnership:
“The Safaricom Gaming Conference success is an indicator that Kenya is ready to compete with the rest of the globe. We at Safaricom are committed to investing in young talent and creating platforms that will facilitate their transition from skills to careers, innovations, and thriving communities. The LG East Africa is one of our partners, and together we are ready for more gaming space.”
This robust gaming-centric alliance is the flagship of the LG-Safaricom partnership, which embeds LG’s AI-based smart home appliances with Safaricom hardy 5G network. As a result, they are aiming to make smart living even more effortless, combining convenient connectivity with simple home complements.
The conference went beyond the mere demonstration of technology collaboration, highlighting rather Africa as the next big gaming market and a stable ground for potential supporters and the ideology of future generation-friendly talent and help.