BUSINESS

Kenchic celebrates 40 years of industry leadership and shared success

Kenchic PLC, Kenya’s preeminent poultry producer, has marked its 40th anniversary with a series of celebratory events, including a launch campaign, staff festivities, and stakeholder engagements. This milestone reflects four decades of innovation, growth, and collaborative achievements that have defined Kenchic’s journey in the poultry industry.

Founded in 1984, Kenchic has built a reputation for delivering high-quality poultry products while championing sustainable farming and biosafety. Over the years, the company has established itself as a benchmark for excellence in poultry production, forming enduring partnerships with stakeholders across the agricultural sector. This anniversary is an occasion for Kenchic to acknowledge the vital contributions of its partners and celebrate the shared successes that have propelled its growth.

Jim Tozer, Managing Director of Kenchic, emphasized the dual nature of the celebration: reflecting on past accomplishments while setting sights on future goals. “As we celebrate this milestone, we are not only looking back at our achievements but also preparing for the future,” Tozer said. “Food safety remains a critical concern, particularly in the face of the global challenge of antimicrobial resistance (AMR). At Kenchic, we are committed to prioritizing product safety and consumer health over quick profits.”

Central to Kenchic’s success is its collaboration with over 30,000 small-scale farmers throughout Kenya. These partnerships have been instrumental in ensuring the delivery of premium poultry products while supporting rural economies and enhancing livelihoods. Tozer highlighted the importance of local farming in sustaining Kenya’s economy and food security. “Despite the allure of importing cheaper chicken, we remain steadfast in our commitment to local production. Supporting Kenyan farmers is crucial for economic sustainability and food security,” he stated.

The company’s journey of shared prosperity underscores the collective advancement of Kenchic, its partners, and the communities it serves. The celebration not only honors past achievements but also paves the way for future endeavors. Kenchic’s recent expansion into the beef sector with the introduction of Kenbeef represents a strategic diversification aimed at meeting the increasing demand for nutritious, high-quality protein.

“The opportunities for growth in the food sector are significant,” Tozer noted. “Our expansion into beef reflects our commitment to maintaining high standards of quality and ethical farming while addressing the rising need for diverse protein sources.” He also stressed the importance of sustainability in managing these resources. “By adopting best practices in crop and livestock operations, we can preserve the environment, conserve resources, and enhance the quality of life for farmers, consumers, and society.”

The 40-year anniversary celebration serves as a testament to Kenchic’s enduring success and the crucial role played by its partners, customers, and employees. As Kenchic looks forward to the future, it remains dedicated to achieving new milestones and reinforcing its status as a trusted leader in Kenya’s food industry.

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