I&M Bank has unveiled the “Shinda Millioni” campaign, a three-month savings initiative aimed at boosting cash deposits, encouraging a strong savings culture, and rewarding loyal customers with substantial cash prizes.
Campaign to reward savings discipline
The campaign, launched at I&M Bank’s Ruiru branch at The Nord Mall, invites both new and existing customers to grow and maintain their transactional account balances. For every KES 2,000 average cleared balance, customers earn one entry into weekly and monthly draws.
Over the next three months, 10 winners will walk away with KES 50,000 each week, while a monthly grand prize winner will take home KES 1 million.
Commitment to customer empowerment
Speaking during the launch, I&M Bank Kenya CEO Mr. Gul Khan said:
“The ‘Shinda Millioni’ campaign is more than just a promotion; it is a testament to our dedication to live our brand promise – On Your Side, as we promote our customers’ financial well-being.”
He emphasized that the initiative is part of the bank’s strategy to directly reward good savings habits, build deposits, and strengthen trust with customers through a transparent and fair process.
Backed by award-winning excellence
The launch comes shortly after I&M Bank’s recognition as the Best Bank in Retail Banking and Product Innovation at the Think Business Awards. The bank was also honoured by Mastercard as the Top Performing POS Payments Partner in Kenya, reflecting its customer-focused approach, financial inclusion efforts, and industry leadership.
Encouraging financial discipline and growth
By linking rewards to consistent savings, the “Shinda Millioni” campaign aims to instill healthy financial habits among Kenyans.
Customers can open an account via the I&M Bank OTG App, deposit funds, and stand a chance to win cash prizes while building a strong financial foundation.