In a strategic move aimed at enhancing customer convenience and tapping into the burgeoning SME market in Eldoret, Family Bank has announced the relocation of its Eldoret West branch. The branch has been moved from its previous location at the Mountain View Building along Uganda Road to the more accessible and centrally located Zion Mall.
The decision to relocate is part of Family Bank’s broader strategy to provide customers with a unique and superior banking experience. The new branch location is expected to offer an elevated level of personalized and convenient service, hallmarks of the Family Bank brand.
Commenting on the relocation, Family Bank CEO Nancy Njau expressed her enthusiasm about the move. “As a Bank, we are pleased to redeploy our Eldoret West services to this new strategic location. Our customers can now expect an elevated level of personalized, convenient service and customer experience that Family Bank is known for,” she said. Njau emphasized that the relocation signifies a significant step forward for the homegrown bank as it continues to expand its operations and enhance accessibility to meet the evolving needs of its customers.
The strategic relocation to Zion Mall is not only about convenience but also about positioning the bank to better serve the growing number of small and medium-sized enterprises (SMEs) in Eldoret. SMEs are a critical component of Kenya’s economy, and Family Bank’s move is a clear indication of its commitment to supporting this vital sector with enhanced banking services.
The opening event at the new Zion Mall location was graced by several top executives from Family Bank, including Chief Retail Officer Phyllis Kimani and Head of Branches Joseph Mwaura. Their presence underscored the importance of this relocation and the bank’s commitment to its customers in Eldoret.
Family Bank’s relocation of the Eldoret West branch to Zion Mall is a strategic effort to provide better access and improved services to its customers. This move is expected to significantly benefit the local community, particularly the SME sector, by providing a more accessible and customer-friendly banking environment.
As Family Bank continues to grow and adapt to the changing needs of its customers, the new Eldoret West branch at Zion Mall stands as a testament to the bank’s dedication to innovation, customer service, and community support.