The Coca-Cola Company has unveiled a new sparkling caffeinated drink, ‘Charged’ in Kenya, marking an expansion of its beverage portfolio in the country. The launch introduces Kenyan consumers to a bold refreshment option designed to energize them throughout the day.
Expanding a Globally Successful Product
Charged has already been rolled out in markets such as India, Nepal, Vietnam, and South Africa, where it has gained traction among consumers seeking flavorful energy drinks. Its introduction into Kenya signals the company’s continued focus on innovation and market expansion across Africa.
Two Bold Flavours to Energize Consumers
The new beverage comes in two distinctive, flavours, Lemon Burst and Electric Pineapple, combining a refreshing fruity taste with caffeine to deliver an energizing experience. The product is designed to appeal to consumers looking for both refreshment and a boost in energy during their daily routines.
Company Highlights Commitment to Innovation
Speaking during the launch, Monique Katana, Director of Frontline Marketing at Coca-Cola Kenya, said the new product reflects the company’s commitment to meeting evolving consumer preferences.
“We are excited to introduce Charged to Kenya, offering consumers the fuel they need to maximize each day,” she said, adding that the launch underscores the firm’s mission to deliver a diverse range of beverages that meet the evolving tastes and lifestyles of our consumers.
Nationwide Campaign to Drive Consumer Engagement
To support the rollout, Coca-Cola, together with its authorized bottler Coca-Cola Beverages Africa, has launched a nationwide activation campaign. The initiative includes interactive consumer experiences such as music events, entertainment activations, and product sampling to allow Kenyans to experience the new drink firsthand.
Designed for Visibility and Convenience
According to James Bowmaker, General Manager of Coca-Cola Beverages Africa in Kenya, Charged is tailored to resonate with younger consumers by offering bold flavours and a convenient energy solution.
The drink features eye-catching packaging with a vibrant thunderbolt design symbolizing its energizing properties, making it stand out on retail shelves.
Now Available Nationwide
Charged is now available across Kenya in 330ml bottles at supermarkets, convenience stores, and other retail outlets. Consumers can also access more information and updates through Coca-Cola’s official digital platforms.