From left- Christophe Orcet, Regional Director – East Africa, Majid Al Futtaim Retail and Ms. Floice Mukabana, Chief Executive Officer – Kenya Export Promotion and Branding Agency shakes hands during a Courtesy meeting at Carrefour offices at Two Rivers earlier today following Majid Al Futtaim recognition as an Adoptee of ‘Made in Kenya’ Brand by KEPROBA.
Majid Al Futtaim, the exclusive operator of Carrefour in Kenya, has been officially recognized by the Kenya Export Promotion and Branding Agency (KEPROBA) as a proud adopter of the ‘Made in Kenya’ brand. This prestigious acknowledgment allows Carrefour to display the ‘Made in Kenya’ mark on its locally produced private label products, underscoring the retailer’s commitment to bolstering local manufacturing.
The recognition comes at a pivotal time as Carrefour Kenya launches its ‘Buy Kenya, Build Kenya’ campaign, aimed at promoting locally made products. The initiative, which runs until October 17, showcases a diverse array of Kenyan products available both in-store and online, reinforcing the retailer’s dedication to supporting local businesses.
The campaign is part of Carrefour’s broader strategy to enhance its contribution to the Kenyan economy, encouraging consumers to choose homegrown products. This effort not only benefits local manufacturers but also aims to foster a sense of national pride among consumers.
“By embracing the ‘Made in Kenya’ brand, we are not just selling products; we are investing in our community and economy,” said a Carrefour spokesperson. “We believe that promoting local products is essential for sustainable growth and development in Kenya.”
The ‘Buy Kenya, Build Kenya’ campaign is expected to attract significant attention from shoppers keen on supporting local artisans and manufacturers, ultimately fostering a more resilient and self-sufficient economy.
With this initiative, Carrefour Kenya is setting a strong example of corporate responsibility and commitment to the national agenda of promoting local industries. The recognition from KEPROBA is a testament to the positive impact that such initiatives can have on the community and the economy at large.