Apptivate Africa and Glovo revolutionize employee benefits in Kenya and Uganda
Nairobi, Kenya — November 25, 2024 Apptivate Africa, a leader in innovative HR payment solutions, has joined forces with Glovo, the multi-category app known for connecting users to essential services, in a groundbreaking partnership set to redefine employee benefits across Kenya and Uganda. This collaboration integrates Apptivate’s flagship products, M-Kula and M-Tuza, with Glovo’s expansive platform, providing employees with enhanced flexibility and convenience when redeeming their vouchers.
The move is expected to reshape the way businesses cater to their workforce, offering employees diverse options to access meals, groceries, and other essentials directly through Glovo’s app. With Apptivate Africa’s clients having distributed over Ksh 13 million in M-Tuza vouchers last December alone, this integration is poised to increase engagement and usability of these employee benefits.
Through this partnership, employees in Kenya and Uganda can now use M-Kula and M-Tuza vouchers to shop at over 4,000 restaurant and retail partners in 12 cities across Kenya, including Nairobi, Mombasa, Kisumu, Eldoret, and Nakuru, and at nearly 1,000 partners in Uganda, spanning Kampala, Entebbe, and Mukono.
Neil Ribeiro, CEO of Apptivate Africa, expressed enthusiasm about the partnership.“This collaboration with Glovo underscores our commitment to empowering employees with greater flexibility and convenience. By expanding the redemption options for our M-Kula and M-Tuza clients, we are enabling companies to deliver innovative solutions that cater to the modern workforce’s diverse needs.”
The integration allows employees to redeem vouchers for a variety of needs, including meals, groceries, and other household essentials, directly through Glovo’s app.
Caroline Mutuku, General Manager for Glovo Kenya, highlighted the importance of the partnership for businesses and employees.
“By integrating with Apptivate’s innovative voucher solutions, we are bringing greater flexibility and convenience to employees, helping them access their favorite restaurants, supermarkets, and essential services seamlessly on Glovo.”
In Uganda, Ivy Maingi, General Manager for Glovo Uganda, emphasized the collaboration’s potential to improve lives. “With access to Glovo’s network of restaurant and retail partners, Apptivate Africa’s clients can now enjoy a new level of choice and convenience. This partnership reinforces our commitment to enhancing the lives of our users and supporting businesses across the country.”
The partnership is a milestone for both companies, setting a precedent for how HR tech and on-demand delivery can converge to meet the evolving needs of today’s workforce. Apptivate Africa’s M-Kula product, known for its seamless meal voucher solutions, and M-Tuza, which offers versatile gift vouchers, now provide even greater value by leveraging Glovo’s established infrastructure and market reach.
Both companies reaffirmed their shared vision of empowering businesses and communities, with an emphasis on convenience, flexibility, and innovation. As they continue to expand their offerings, Apptivate and Glovo are setting a new standard for employee benefits in East Africa.
