APA Insurance, in collaboration with Hollard Health, has introduced a groundbreaking international health insurance product, APA Hollard Health.
This new offering combines advanced technology with a personalized approach, empowering members to manage their health proactively. By providing accessible information and user-friendly tools, the health insurance solution enables users to make informed decisions about their well-being confidently and effortlessly. This launch signifies a major advancement in health management, promising improved healthcare experiences and outcomes for individuals, families, SMEs, and corporations.
Designed for the discerning market, APA Hollard Health prioritizes preventive care and wellness, offering comprehensive support, accessible information, and quality care as key differentiators. This innovative, digitally-enabled service is delivered through the HealthMov wellness app, allowing members to monitor and manage their health on their own terms. The app encourages positive behavior changes and rewards members for their efforts, all from the convenience of their smartphones.
Depending on the chosen plan, coverage areas include Africa, India, Europe, and worldwide, with five comprehensive plans available. The health insurance solution aims to enhance healthcare quality by integrating wellness incentives that reduce costs and improve overall health. By encouraging proactive health management, APA Insurance and Hollard Health are dedicated to fostering a healthier, more empowered community.
Ashok Shah, Group CEO of Apollo Investments Limited, stated, “The primary aim is to encourage healthier living among members, which in turn reduces healthcare costs and improves overall health outcomes. With APA and Hollard Health’s combined expertise, innovative solutions, and unwavering commitment to customer satisfaction, we are setting a new standard for healthcare coverage in the region.”
With 80 percent of Kenya’s population under 35 years old, there is a strong receptivity to digitally-enabled health insurance. Another significant health trend is the shift from communicable to non-communicable diseases, often linked to lifestyle choices. These unique healthcare solutions, which reward healthy living, can help employers manage employee health for optimal business and individual outcomes.
Hollard Health’s Chief Executive, Tobe Hope, emphasized, “Because we know that Africa’s demands are unique, we are committed to helping the continent thrive by offering cost-effective health insurance tailored to its diverse needs. Our mission is to make quality healthcare accessible to all, empowering people to take charge of their health with easy-to-understand information and smart tools, supporting them to make the best choices for their health and well-being, now and in the future.”
The HealthMov app leverages advanced smart technology to track, monitor, and provide real-time feedback to its members, enabling them to make incremental daily changes that significantly impact their long-term health. This comprehensive health platform offers features designed to support and enhance user well-being, including Personalized Health Monitoring, Lifestyle and Behavior Tracking, Educational Resources, Goal Setting, and Progress Tracking.
“The HealthMov app is so intuitive that it can scan facial features and movement to measure heart rate, breathing rate, stress level, and BMI. This information is then collated to provide feedback, suggestions, and rewards. Members essentially have a virtual doctor, personal trainer, health coach, and mentor in their pockets,” added Hope.
The APA Hollard Health app also includes telehealth capabilities, allowing members to consult with doctors remotely, regardless of their location. This feature brings convenience and timely medical advice to users’ fingertips. Integrated into this offering is access to a second medical opinion, further supporting members in making the best health choices.
In November 2023, Apollo Investments Limited, the parent company of its flagship subsidiary APA Insurance (APA), entered into a strategic partnership with Hollard International. This collaboration aims to unlock new business opportunities across the African continent for both insurers.
“We believe that collaboration is key to driving meaningful change in the healthcare landscape,” added Shah. “APA Insurance and Hollard Health are dedicated to empowering individuals to lead healthier lives and access quality healthcare when they need it most. With the introduction of cost-effective plans, comprehensive coverage, access to high-quality medical services, and an efficient, quick claims processing system, we have specifically designed our offerings to address the healthcare needs of the East Africa region today and in the future.”
This new initiative sets a new benchmark in health insurance, merging technological innovation with a focus on preventive care and personalized wellness to create a transformative healthcare experience for users across the region.