SanlamAllianz Kenya has launched the Proud Moments Initiative, a pan-African campaign aimed at celebrating the milestones achieved by individuals, families and businesses while encouraging them to protect the wealth and progress they have worked hard to build.
The initiative, which will run from July to October 2026, highlights the stories, sacrifices and support systems behind personal and business success, while showcasing insurance solutions that promote long-term financial resilience.
Initiative Anchored on Education and SME Protection
At the heart of the campaign are two flagship insurance solutions: Flexi Educator Plus from Sanlam Allianz Life Insurance (Kenya) Limited and SME 360 Insurance from Sanlam Allianz General Insurance (Kenya) Limited.
The company said the products are designed to help customers safeguard key life milestones, whether it is securing a child’s education or protecting a growing business against unforeseen risks.
Flexi Educator Plus enables parents and guardians to prepare for rising education costs through disciplined long-term savings combined with life insurance protection. The solution also includes critical illness benefits, guaranteed maturity benefits and waiver-of-premium features that ensure education plans remain on track even when unexpected events occur.
Comprehensive Protection for Kenya’s SMEs
The SME 360 Insurance Solution provides comprehensive protection for Kenya’s micro, small and medium enterprises (MSMEs), covering common business risks including property damage, floods, employee injuries and third-party liabilities.
The insurer says the solution allows entrepreneurs to focus on growing their businesses with confidence by providing holistic protection against everyday operational risks.
The insurance cover is further enhanced through SanlamAllianz Emergency Assist (SAZ-Assist), a digital emergency response application that links customers to the nearest vetted private security providers, ambulance services or roadside rescue teams.
The platform verifies emergency alerts and dispatches responders to the customer’s exact GPS location, enabling faster assistance during emergencies.
MSMEs Remain Key Economic Driver
SanlamAllianz noted that Kenya’s MSME sector continues to play a vital role in the country’s economy.
According to the 2022 Central Bank of Kenya MSME Survey, the sector employs more than 14.9 million people, making it one of the country’s largest sources of employment and a significant contributor to economic growth.
The company said strengthening the resilience of small businesses through insurance is critical to supporting sustainable economic development.
Celebrating Success While Protecting the Future
Speaking during the launch, George Kuria, Chief Executive Officer of Sanlam Allianz General Insurance (Kenya) Limited, said the campaign demonstrates the company’s commitment to helping customers secure the achievements they have worked hard to attain.
“At SanlamAllianz Kenya, we understand that every proud moment is the result of dedication, resilience and the courage to pursue a dream. Whether it is raising a family, investing in a child’s education or growing a business, these milestones deserve to be celebrated and protected. Through the Proud Moments initiative, we are showcasing how our existing solutions, including the Flexi Educator Plus and SME 360 Insurance Cover, help customers safeguard what they have worked so hard to build,” said Kuria.
Insurance as a Tool for Long-Term Financial Confidence
Jacqueline Karasha, Chief Executive Officer of Sanlam Allianz Life Insurance Kenya, said insurance should go beyond compensating customers after losses by helping them prepare for the future.”Insurance should not only respond when things go wrong; it should also help people plan, protect their progress and pursue new opportunities with confidence. Proud Moments remind us that protecting a child’s future, a growing business or a family’s aspirations is one of the greatest ways of celebrating success,” she said.
Solutions Designed for Wider Accessibility
SanlamAllianz said both Flexi Educator Plus and SME 360 Insurance are available across different price points, making them accessible to customers from various income segments.
The company believes the initiative will contribute to increased insurance penetration while strengthening financial resilience among Kenyan households and businesses.
Through the Proud Moments campaign, SanlamAllianz Kenya says it seeks to position itself as a trusted financial protection partner, supporting customers in safeguarding the achievements and aspirations that matter most.
