APA Insurance, APA Life Assurance and APA Microinsurance have reaffirmed their position as leaders in Kenya’s insurance sector after winning 13 awards from 15 entries at the 2026 Think Business Insurance Awards.
The recognition highlighted the Group’s excellence across key areas of the insurance industry, including product distribution and marketing, customer centricity, fraud detection, claims settlement, medical underwriting, product innovation, emerging risks, corporate social responsibility and major loss management.
APA Group also emerged among the top performers in the highly competitive categories of General Insurer of the Year and Life Insurer of the Year, further cementing its reputation for delivering innovative insurance solutions and customer-focused services.
The achievement reflects APA’s continued investment in innovation, operational efficiency and sustainable business practices aimed at enhancing customer experiences and strengthening its role in the evolving insurance landscape.
Commenting on the recognition, Ashok Shah, Group Chief Executive Officer of APA Apollo Group, said the 13 awards represented a significant milestone for the company and demonstrated the commitment of its employees and customers.
“Winning 13 awards from 15 entries is a remarkable achievement and a reflection of the strength of our people, the trust of our customers and the resilience of our business. These awards affirm our commitment to continually innovating, improving customer experiences and delivering on our promises when it matters most,” Shah said.
He added that APA remains focused on advancing the insurance sector through technology, service excellence and purpose-driven leadership.
“While we are proud of this recognition, we remain focused on raising the bar even higher and shaping the future of insurance through technology, service excellence and purpose-driven leadership,” he said.
Shah noted that the awards belong to every member of the APA family whose dedication, expertise and passion continue to drive new standards across the insurance industry.
The Think Business Insurance Awards recognise outstanding performance and innovation among insurance companies in Kenya, celebrating organisations that demonstrate excellence in service delivery, product development and industry transformation.



