Samsung Electronics has been recognized as the world’s top soundbar brand again, this time for the 12th year in a row.
This edition of the award proves that Samsung is still the dominant player in the global home entertainment market.
According to a recent report by Future Source Consulting, Samsung reached a global market share of 21. 5% of soundbar revenue and 19.7% of unit sales in 2025. This growth maintains the streak of leadership that started in 2014, highlighting the company’s long-lasting power in the audiovisual segment.
This success goes along very well with the fact that Samsung has been a leader in the global TV market for 20 years, which allows has helped the company to establish itself as a comprehensive home entertainment powerhouse.
However, the company believes its continuous success is due to its investment in modern audio technologies, creating highly enjoyable sound environments, and ensuring easy integration with its TV products.
Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.
The lineup will include:
•HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
•All‑in‑one soundbar HW‑QS90H
•Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers
Speaking on the milestone, Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, said the recognition reflects the company’s dedication to innovation and quality.
“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere. Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.” said Hun Lee