NCBA Group has unveiled its new five-year UBUNTU strategy aimed at empowering Kenyan corporates to tap into expanding global capital flows, positioning the country as a prime regional investment hub.
The strategy, dubbed UBUNTU 2026–2030, was launched during the 2026 NCBA Corporate Golf Day at Karen Country Club, where leading decision-makers from Kenya’s key economic sectors convened to examine why global investors are increasingly betting on Kenya.
Rising Capital Flows Signal Investor Confidence
Recent transactions underscore Kenya’s attractiveness to global capital. These include Nedbank Group’s proposed 66 percent stake acquisition in NCBA, the Government of Kenya’s 15 per cent stake sale in Safaricom to Vodacom, and Diageo’s sale of its 65 per cent stake in East African Breweries Limited to Asahi Group Holdings.
According to NCBA, these developments reflect deepening capital inflows into strategic sectors and a broader shift toward scale, digital integration, and long-term value creation across the region.
“Kenya’s role as a regional financial hub, supported by strong institutions, sophisticated markets and a dynamic technology sector, makes it a natural anchor for investment,” said James Gossip, NCBA Bank Kenya Managing Director
Focus on Strategic Sectors Driving GDP
The bank highlighted agriculture, financial services, ICT, manufacturing, and infrastructure as core pillars underpinning Kenya’s economic resilience.
Agriculture contributes more than 20 per cent of GDP directly and over 30 per cent when value chain linkages are included. The sector employs a majority of the rural population and drives key exports such as tea and floriculture.
Financial services and ICT each account for approximately 8–9 per cent of GDP, reinforcing Kenya’s status as a regional capital and innovation hub.
Meanwhile, manufacturing and infrastructure remain central to industrialisation, job creation, and trade expansion.
Gossip noted that NCBA is increasingly focused on strengthening value chain linkages across industries.“We are looking into the processes and identifying connections between different value chains. The manufacturing landscape expects more, which is why we’re redefining what it means to bank with NCBA through platforms like Connect Plus to help businesses thrive in a digital-first world,” he added.
Market Leadership Across Key Industries
NCBA outlined its footprint across critical sectors, noting that it currently banks seven of the top ten SACCOs in Kenya, serves 55 per cent of diplomatic missions, partners with 40 per cent of international NGOs, finances 60 per cent of the sugar industry, supports over 50 per cent of the tea sector, and backs 30 per cent of the floriculture industry.
The lender says this reach positions it uniquely to structure capital solutions that enable corporates to scale and integrate into global markets.
Sustainability Anchored in Tree-Planting Initiative
In line with its sustainability agenda, NCBA reaffirmed its commitment to grow 10 million trees by 2030.
During the Corporate Golf Day, the bank donated 5,000 tree seedlings to tournament winners and attendees, reinforcing its environmental stewardship goals.
Through the UBUNTU Strategy 2026–2030, NCBA says it aims to build a belief-driven community grounded in shared ambition, mutual growth, and long-term trust, while connecting Kenyan corporates to global capital opportunities.