Bolt, one of Kenya’s leading ride-hailing platforms, has rolled out the second edition of its much-anticipated ‘Drive for a Prize’ campaign, an initiative designed to celebrate its top-performing drivers. Now in its second year, the program has grown even bigger, thanks to exciting partnerships with premium brands such as Oraimo, Total Energies, Naivas Supermarket, and Samsung Kenya.
The campaign, which began at the end of June and will run for eight weeks until August 23, is a cornerstone of Bolt’s Driver Reward Scheme. The initiative aims to enhance driver engagement, motivate exceptional performance, and reinforce the company’s commitment to recognizing the contributions of its driver community.
These partnerships underscore Bolt’s dedication to making the lives of its drivers easier and more rewarding.
Bolt’s Country Manager, Linda Ndungu, expressed the company’s excitement about the campaign’s return:
“Drivers are the heart of our operations, and it’s vital that we recognize and reward their dedication and hard work. This year, we’ve enhanced the campaign through collaborations with leading brands, enabling us to provide even more substantial rewards. Initiatives like this motivate our drivers and enhance the quality of service for riders, creating a win-win for all.”
The campaign features a points-based system where drivers earn rewards based on their performance. The culmination of the initiative will be a grand award ceremony where top performers will be celebrated for their excellence and dedication.
Beyond the prizes, the campaign seeks to improve drivers’ productivity, lower their operational costs, and encourage high service standards. By equipping drivers with cutting-edge tools and meaningful incentives, Bolt continues to lead the charge in driver welfare and service excellence in Kenya’s ride-hailing industry.
As the countdown to August 23 begins, Bolt drivers are gearing up for an exhilarating race to the top. Riders, too, can look forward to an even better experience as drivers strive for excellence in pursuit of the coveted prizes.
Bolt is proving once again that when drivers win, everyone wins!