Nairobi, October 22, 2024 – In a move set to transform the digital entertainment landscape in Kenya, telecommunications giant Safaricom has announced a strategic partnership with MultiChoice, a leading entertainment provider, to offer exclusive streaming content through Showmax and DStv Stream. This collaboration is poised to bring premium TV shows, movies, sports, and documentaries to Safaricom customers with unparalleled convenience and value.
Under the new agreement, Safaricom Home Fibre customers will gain access to exclusive content from DStv through a seamless experience activated via *400#. Moreover, Safaricom customers can enjoy a complimentary one-month Showmax Mobile or Showmax Entertainment (All devices) subscription when they purchase any Go Monthly Plus plan by dialing 54437#.
Speaking during the launch event, Nzola Miranda, Managing Director of MultiChoice Kenya, expressed his enthusiasm, calling the partnership a significant milestone for Kenya’s entertainment sector. “Today, two industry giants are joining forces to deliver unmatched convenience and value to our customers. This partnership underscores our commitment to offering world-class content while leveraging Safaricom’s innovative technology,” Miranda said.
The partnership aims to cater to the growing demand for flexible, on-the-go entertainment access across devices. Safaricom CEO Peter Ndegwa emphasized the company’s commitment to enhancing customer experience. “As a digital lifestyle enabler, we are leveraging our extensive 4G and 5G networks, along with the growing uptake of Home Fibre, to bring premium entertainment directly to our customers,” Ndegwa noted.
One of the major highlights of this collaboration is the availability of the English Premier League (EPL) to Safaricom customers, both at home through DStv Stream and on-the-go via Showmax. Showmax subscribers can access all EPL games for a monthly fee of KES 450 with the Showmax X Go Monthly Plan, which includes a 3GB data bundle to support live streaming. Additionally, Safaricom Home Fibre customers will enjoy up to a 10% discount on DStv Stream subscription packages, combining home fibre with access to over 90 entertainment, news, and sports channels.
This partnership comes as consumer demand for digital content continues to rise, driven by the need for more flexible and convenient ways to access high-quality entertainment. Safaricom and MultiChoice aim to meet this demand by making it easier for customers to enjoy their favorite shows, movies, and live sports events.
In addition to providing access to global content, the collaboration is also expected to support the creation of local content that resonates with Kenya’s diverse audience, further enriching the entertainment landscape in the country.
To access these services, Showmax users can sign up by dialing 54437# and completing the subscription process via M-PESA. Similarly, Home Fibre customers can activate DStv Stream by dialing *400#, selecting their preferred plan, and finalizing the payment with M-PESA.
This partnership signals the growing importance of collaboration between telecommunications and entertainment providers to deliver innovative solutions that enhance the consumer experience, offering more value, flexibility, and entertainment choices to Kenyans.