Bolt, Africa’s leading on-demand mobility company, has launched the second edition of its ‘Drive for a Prize’ campaign, aimed at celebrating top-performing drivers. This initiative, part of Bolt’s innovative Driver Reward Scheme, seeks to enhance driver engagement and empowerment by recognizing their outstanding contributions.
Building on the success of last year’s campaign, Bolt has partnered with esteemed brands such as Oraimo, Total Energies, Naivas Supermarket, and Samsung Kenya to offer substantial rewards to drivers. Oraimo will provide premium phone accessories, Total Energies will offer fuel vouchers, Samsung will give access to phones, and Naivas will supply shopping vouchers to the winners.
Kenya Red Cross, Head of Partnerships and External Stakeholder Management, Elizabeth Osodo (left), Bolt Country Manager Linda Ndungu (middle) and Kenya Red Cross Society, Head of Disaster Operations, Venant Ndighila (right) during the handing over ceremony
Linda Ndungu, Country Manager of Bolt, expressed her excitement about the campaign’s return, stating, “Drivers are the heart of our operations, and it’s vital that we recognize and reward their dedication and hard work. This year, we are enhancing our campaign through exciting partnerships, enabling us to provide even more substantial rewards and show our appreciation for the hard work and commitment of drivers on our platform.” Ndung’u said
The campaign, which commenced at the end of June, will run for eight weeks until August 23rd. During this period, drivers will earn points based on their performance, with top performers receiving prizes and recognition at an award ceremony.
This initiative underscores Bolt’s commitment to driver welfare and service excellence. By providing cutting-edge technology and essential resources, the campaign aims to boost productivity, reduce operational costs for drivers, and encourage high service standards.
Bolt continues to foster a supportive and rewarding environment for its drivers, reinforcing its status as an industry leader and highlighting its appreciation for their invaluable contributions.