Fortune Sacco launches 17th branch in Ruai, targets SMEs with affordable credit and financial literacy
Fortune Sacco has officially launched its 17th branch in Ruai, Nairobi, marking a major milestone in its ongoing expansion strategy aimed at enhancing financial inclusion, especially among underserved communities. The branch, located at Ruai Mega Mall, is designed to serve the fast-growing SME population in the area with affordable credit, tailored financial products, and robust financial literacy programs.
Speaking at the launch event, Fortune DT Sacco CEO Amos Kimotho highlighted the strategic importance of the Ruai branch, calling it a “SME-focused hub” aimed at supporting both formal and informal businesses. “We identified a gap in financial services in Ruai, which is a fast-growing market. Our branch here will help bridge that gap, offering affordable and tailor-made products that support community growth,” Kimotho said.
The CEO noted that the Sacco’s model is centered on empowering members through inclusive financial services. “We are a community-based Sacco. Whether you’re a small trader, an employee, or a start-up entrepreneur, there’s room for you here. We serve both the informal and formal sectors with affordable loan products,” he added.
In 2024, Fortune Sacco experienced its most significant growth in its seven-year history, with assets rising by KSh 1.7 billion to close the year at KSh 8 billion. The Sacco projects to grow its asset base to KSh 9 billion this year and increase its membership to 150,000.
Cyrus Mugo Njogu, the Sacco’s chairman, noted the warm reception the new branch has received from the local community. “As of yesterday, we had already opened over 100 accounts. This reflects the community’s trust and appetite for our services,” Mugo stated.
He emphasized that Fortune Sacco offers an attractive return to members through its share capital account, which paid a 13.5 percent dividend in March 2025.
The Sacco’s Ruai branch is launching with a flat 14 percent annual interest rate on loans, offered on a reducing balance basis. Kimotho noted that this rate provides consistency, especially vital for small businesses managing tight cash flows in a high-interest environment. “Even when the market was fluctuating between 20–25 percent, our members enjoyed the same 14 percent. This predictability is key to SME success,” he said.
The Sacco also announced new services including asset finance solutions for boda bodas, delivery vehicles, and motorcycles at competitive rates, as well as project financing for individuals putting up residential or commercial buildings in the area. These facilities are aimed at enabling members to access critical assets without resorting to predatory lending.
To complement its financial offerings, the Sacco will roll out targeted financial literacy programs for youth and informal traders, including physical workshops, online content, and community engagements. “We are not just about giving money—we want our members to know how to use it wisely, budget, and invest in their future,” Kimotho said.
Despite sector challenges such as lack of access to the national payment system and legal uncertainties around guarantorship, Fortune Sacco is adapting by taking individual securities and partnering with commercial banks for smoother transactions.
With its commitment to affordable financing, community empowerment, and consistent returns, Fortune Sacco’s Ruai branch is poised to play a transformative role in Nairobi’s expanding financial ecosystem.
