ECONOMY

Co-operative Bank launches executive plus lounge and youth banking initiative

2 Mins read

The Co-operative Bank of Kenya has unveiled its new Executive Plus Lounge at Westlands Square. Therefore, marking a significant enhancement to its executive banking services.

This state-of-the-art facility offers tailored banking experiences, strategic financial planning, and access to a fully equipped executive boardroom for high-level business meetings.

The launch was announced during the bank’s Executive Banking Captains Club Networking Forum, where Lena Yego, the Head of Retail Banking at Co-op Bank, outlined the institution’s commitment to evolving customer needs.

“Over time, our executive banking journey has grown. We started with basic services focused mainly on transactions, but we’ve listened to feedback from our customers, watched the market evolve, and taken bold steps to transform this experience into something much deeper – more than just banking,” said Yego.

The Westlands Square lounge is just the beginning. Co-op Bank plans to replicate the Executive Plus Lounge at 10 additional branches across the country, including Nyali, Eldoret (Rupa Mall), Nakuru, Kisumu, Gigiri, and Karen.

In a strategic move to invest in future leaders, the bank has also introduced a specialised youth banking proposition under the executive banking arm.

This initiative targets young professionals already making waves in the business world, offering them mentorship, financial education, and access to elite networking platforms.“The youth are a key driver of economic growth in our nation,” Yego noted.

“We have seen a need to integrate them more deliberately across key propositions from the bank. That is why we have created an avenue for them to gain access to exclusive benefits and networks to energise them in their wealth management journeys.”

The initiative comes at a time when Kenya’s affluent market is on the rise. The 2024 Africa Wealth Report recorded over 7,200 high-net-worth individuals (HNWIs), with 372,000 monthly earners surpassing KES 100,000 and 30,000 mortgage loans across the country.

Statista Market Insights forecasts that the market’s Assets Under Management (AUM) will hit US $8.26 billion (KES 1.06 trillion) in 2025, climbing to US $8.79 billion (KES 1.13 trillion) by 2029, signalling growing demand for structured wealth solutions.

Customers enrolled in Co-op Bank’s executive banking programme will benefit from:Membership to the Captains Club Network Access to exclusive networking forums with industry leaders Unsecured personal loans up to ksh 10 million Comprehensive wealth and investment advisory services.

Visa Platinum debit and credit cards with lifestyle perksComplimentary family banking for spouses and children

The move underlines Co-operative Bank’s strategic focus on offering value-driven, personalised services for both established and emerging segments of Kenya’s financial elite.

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