Cadbury Celebrates 200 Years with “Yours for Generations” Campaign in Kenya
Cadbury celebrates 200 yrs with a campaign that evokes generational memories. Confectionary maker re-introduces eight iconic vintage product pack designs.
Cadbury, a name with premium chocolate, celebrates 200 years of delighting taste buds across the globe with the launch of its “Yours for Generations” campaign in Kenya. The campaign, which aims to evoke cherished generational memories, marks this significant milestone by reintroducing eight iconic vintage product pack designs.
Founded in 1824 by John Cadbury, the brand has carved a special place in the hearts of chocolate enthusiasts worldwide. In Kenya, Cadbury’s presence spans over seven decades, during which it has become more than just a chocolate brand—it has become a cherished staple in Kenyan homes
The campaign was launched at a grand event held at Shamba Events in Loresho, Nairobi, inviting Kenyans to revisit and share their fondest #CadburyMemories. The event underscored Cadbury’s significant role in Kenyan celebrations and daily life, from celebrating academic achievements with Cadbury Dairy Milk to enjoying Lunchbar with friends.
Mondelez International staff led by Kenya Director Francis Kathoka (seated) all smiles at the official launch of Cadbury’s Yours For Generations Campaign as Cadbury marks 200 Years of operations worldwide.
International Marketing Lead for Rest of Africa (ROA), highlighted the deep connection between Cadbury and Kenyan consumers: “For over seven decades, Cadbury has become more than just a chocolate brand in Kenya; it has become a cherished staple in Kenyan homes. This journey has been punctuated with moments that celebrate generosity, strengthen family ties, and create unforgettable memories. We are delighted to celebrate this significant milestone by integrating the fondest Cadbury stories into the rich narrative of Kenyan heritage.”
The launch event featured the Cadbury Gallery Exhibition, a captivating walkthrough of Cadbury’s rich history, displayed through memorabilia and interactive installations. Notable Kenyan influencers such as Caroline Mutoko, Timothy Kimani (popularly known as Njugush), and Murugi Munyi shared their fondest Cadbury memories, adding a personal touch to the celebration. As part of the #CadburyMemories campaign, these influencers will continue to share their cherished memories on social media platforms, encouraging Kenyans to join in.
Content creator Murugi Munyi tries out one of the delicacies at the official launch of Cadbury’s Yours For Generation Campaign as Cadbury marks 200 Years of operations worldwide.
The “Yours for Generations” campaign invites Kenyans to share their Cadbury stories via the Cadbury Africa website (www.cadbury.africa). Stories can be submitted through text, voice notes, images, or videos, and will be curated and shared on social media, painting a collective portrait of Cadbury’s impact on Kenyan lives.
To commemorate this milestone, Cadbury has reintroduced eight limited-edition vintage packs of Cadbury Dairy Milk, available in stores across Kenya. These nostalgic packs showcase iconic designs from different eras in Cadbury’s history, from the classic purple and gold wrappers of the 1960s to the bold redesign of the 1980s symbolizing “A Glass and a Half.” These packs are not only collector’s items for Cadbury enthusiasts but also serve as reminders of the brand’s enduring presence in Kenya.
From left to right: Director Kenya – Mondelez International (Cadbury Kenya Ltd), Francis Kathoka, Mondelēz International(Cadbury Kenya Ltd) – Senior Category Brand Manager, Chocolates and Beverages, Rest Of Africa (ROA) – Lorna Kamemba, Mondelez International Marketing Lead for Rest Of Africa (ROA) – Motsamai Pule and Mondelez International Commercial Lead ROA, Jerome Samuel toast to 200 Years of Cadbury operations worldwide during the official launch of the Yours for Generation Campaign
In addition to enjoying the classic taste of Cadbury Dairy Milk, consumers who purchase the Vintage packs have a chance to win prizes, including cash, phones, shopping vouchers, and guaranteed airtime. By purchasing two packs of any Cadbury Dairy Milk Vintage packs (80g or 150g) and sharing the codes found inside the wrappers, consumers can enter the competition via the Cadbury Africa website (www.cadbury.africa).
Cadbury’s “Yours for Generations” campaign is a heartfelt celebration of its 200-year legacy, reaffirming the brand’s commitment to creating cherished memories and moments of joy for generations to come.
