Naivas Supermarket has hosted an Open Day at its Githurai 44 store, bringing together customers and suppliers for a day of celebration, appreciation and engagement under its “Naivas Ni Kwetu” campaign.
The event sought to strengthen the retailer’s relationship with the community while appreciating loyal customers for their continued support and recognising suppliers who play a key role in powering Naivas’ operations.
The afternoon featured various activations, promotions and customer engagement activities aimed at creating an interactive shopping experience and bringing the “Ni Kwetu” spirit to life.
A key highlight of the event was the Supplier Showcase, which provided Naivas’ partners with an opportunity to interact directly with shoppers and showcase their products.
The showcase highlighted the role of suppliers in delivering quality, innovation, fresh products and a wide range of choices to Naivas customers across Kenya.
Naivas said its supplier partnerships remain critical to its ability to consistently deliver value to Kenyan households while supporting businesses within its supply chain.
The Githurai 44 Open Day is part of a series of activities being held under the “Naivas Ni Kwetu” campaign, which seeks to deepen the retailer’s connection with communities across the country.
Through the campaign, Naivas continues to position itself as a homegrown Kenyan brand that is rooted in local communities, supported by local partnerships and focused on meeting the needs of Kenyan consumers.
The retailer said the ongoing engagements with customers and suppliers are aimed at building stronger relationships in the neighbourhoods where Naivas operates.
The Githurai 44 event therefore provided a platform for Naivas to celebrate the people and partnerships that contribute to its growth while reaffirming its commitment to serving Kenyan households.