Airtel Money Kenya Managing Director Anne Kinuthia
Airtel Money has launched an exciting partnership with Showmax, allowing customers to conveniently settle payments for their subscription using Airtel Money, in an effort aimed at improving payments and readily providing entertainment during this festive period.
Airtel Money subscribers can now subscribe to, renew, or buy new subscriptions to Showmax effortlessly without using cards or other payment platforms.
Showmax subscribers can now pay for all available Showmax products, which include Showmax Entertainment, Showmax Entertainment Mobile, and Showmax Premier League Mobile, using mobile payment platforms.
It is also worth highlighting that the integration is part of the overall plan by Airtel Money to extend the digital environment that they offer to customers beyond the financial services that they traditionally provide.
Airtel Money Kenya Managing Director, Ms. Anne Kinuthia-Otieno, added that the partnership is part of the company’s continuous investment in innovations that are customer-centric.
According to group’s CEO, this is an endeavour that will ensure customers have a fast, safe, and convenient way of accessing the world through the payment system. She reiterated that the company’s continued investment in innovations that improve customers’ experiences is a key element in their digital ecosystem.
Multichoice Kenya MD Nzola Miranda explained that the integration eradicated any payment obstacles which had been impeding people from getting entertainment services through digital means.
“By integrating Showmax with Airtel Money, we are making it even easier for our customers to pay for their favorite entertainment and enjoy a wide range of local and international content. This partnership eliminates any payment obstacles that might exist for our customers to enjoy our services such as Showmax Entertainment, Showmax Entertainment Mobile, and Showmax Premier League Mobile,” Miranda said.
This partnership occurs during a time of the year when demand for the service offered by on-demand entertainment is normally high, as families normally come together during this festive season. Airtel Money and Showmax are poised to cash in on the growing Kenyan digital-savvy community who prefer faster cashless transaction methods.
A customer can pay for a Showmax package using Airtel Money by visiting the Showmax online platform and selecting the payment option Airtel Money. The customer will then enter her/his Airtel mobile number and complete the payment process using Airtel Money PIN.
The partnership manages to illustrate the ever-converging nature of the world of fintech and digital entertainment in Kenya, with companies striving to create a seamless digital experience for consumers.