Pan-African lifestyle and finance brand LOOP has unveiled LOOP FLEX, a groundbreaking Buy Now, Pay Later (BNPL) solution designed to empower customers with greater flexibility and control over their shopping and payment experiences.
The new credit facility allows customers to purchase goods by making an initial deposit of just 10 per cent, with LOOP settling the remaining balance directly to the merchant. Customers can then repay the loan in monthly installments over a period of up to 12 months, at competitive interest rates.
Through LOOP FLEX, customers can access credit limits ranging from KES 15,000 to KES 1,000,000, enabling them to manage both essential and aspirational purchases with ease. To qualify, customers must be fully registered on the LOOP platform, possess a positive FLEX limit, hold no overdue loans, and agree to the product’s terms and conditions.
Speaking during the launch, Eric Muriuki, CEO of LOOP DFS, described the new product as a major step toward enabling a more financially empowered lifestyle for LOOP’s customers.
“LOOP FLEX supports our role as a lifestyle enabler and is designed to give our customers the power to enjoy life today while responsibly managing their tomorrow,” said Muriuki. “We are reimagining how our customers experience smarter, more flexible financial solutions, inspiring confidence and unlocking opportunities that fit seamlessly into the way they live their lives without unnecessary limits.”
The repayment structure allows for up to five active FLEX loans at any given time, with a minimum loan amount of KES 9,000. The product features risk-based pricing aligned with LOOP’s pricing matrix, and includes a 4 per cent facility fee plus applicable excise duty, ensuring affordability, transparency, and responsible lending practices.
The launch of LOOP FLEX underscores LOOP’s commitment to leveraging technology to provide convenient, customer-centric financial solutions across Africa. The initiative strengthens LOOP’s position as a go-to lifestyle brand offering innovative tools that make modern finance more accessible, transparent, and empowering.