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Betika Unveils Sh100 Million Nationwide Giveaway Campaign

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Betika has launched a massive giveaway campaign, Beba Beba Uki Betika, offering prizes worth over Sh100 million. The six-week initiative, running from October 1 to November 11, aims to reward its loyal customers and solidify Betika’s position as a leading gaming platform.

The campaign will culminate in a grand draw on November 14, where one lucky winner will drive away with an Isuzu NQR 81, a 33-seater bus, while two others will each receive a Suzuki Baleno GLX.

For a minimum bet of Sh30, customers can participate with no limit on entries, and every bet—win or lose—counts as an entry, ensuring equal opportunities for all players.At the campaign’s launch in Nairobi, Betika Group CEO Mutua Mutava emphasized the company’s customer-centric approach:

“Our customers are the heart of Betika. Beba Beba Uki Betika is our way of rewarding their loyalty while giving back to the community. This campaign levels the playing field, as every bet offers a chance to win, regardless of the outcome.”Weekly prizes include brand-new Bajaj BM 125 HD motorbikes and Samsung 55” 4K UHD televisions. Winners will be announced on Betika’s landing page, with tangible prize recipients contacted within seven days to claim their rewards.

Betika reiterated its commitment to responsible betting and enhancing the gaming experience through entertaining and impactful campaigns.

The company, a key player in Kenya’s betting and gaming industry, has invested over KES 500 million since 2019 in sports sponsorships, talent development, and community initiatives through its Betika Na Community CSR program.