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Airtel Kenya Enhances Customer Value with Smarta Bundles, Merging Mobile Communication and Mobile Money Services

2 Mins read

Airtel Kenya has unveiled Smarta Bundles, a revolutionary product that seamlessly integrates mobile communication with mobile money services, offering customers unmatched convenience, flexibility, and cost efficiency.

The new product launch aligns with the latest Communications Authority of Kenya (CA) sector statistics, which indicate that 68.1 million mobile phones were connected to local networks between July and September 2024, representing 131.5 percent mobile penetration in Kenya. During the same period, mobile money subscriptions grew from 39.8 million to 40.6 million, signifying that 78.9 percent of Kenyans had access to mobile money services.

With an average of one mobile money transaction per person daily, Kenya remains a global leader in financial inclusion through mobile money, handling transactions worth KES 21.7 billion per day, according to the Central Bank of Kenya (CBK)

Recognizing the deep integration of mobile phones in everyday financial transactions, Airtel Kenya has launched Smarta Bundles to offer customers a unique, value-driven experience. The bundles combine data, voice, SMS, and mobile money benefits, ensuring subscribers get the most out of their spending.

With KES 1000 per month, Smarta Bundles subscribers receive:

30GB of data (1GB per day, with rollover to the next day).

Unlimited Airtel-to-Airtel calls throughout the month.

400 minutes for calls to other networks.

2000 SMS to all networks.

In a game-changing move, Airtel Money transactions now come with 100% cashback as airtime on transaction fees. This applies to payments made via paybill numbers, transfers from bank accounts to Airtel Money wallets, and withdrawals at Airtel Money agents. Additionally, sending money from Airtel to Airtel remains free, and inter-network transfer fees are significantly lower than competitors. Payments made to buy goods till numbers are also free of charge.

What makes Smarta Bundles even more appealing is the ability to carry forward unused data, minutes, and SMS to the next billing cycle, as long as the subscription is renewed within 24 hours of expiry.

By introducing Smarta Bundles, Airtel Kenya continues to showcase its commitment to providing innovative solutions tailored to customers’ evolving needs. The telco aims to enhance digital and financial inclusion by ensuring that mobile services remain affordable, accessible, and rewarding.

With the potential to cover monthly communication costs through cashback earnings, Airtel customers can enjoy seamless connectivity while maximizing saving

As Kenya’s telecommunications landscape continues to evolve, Airtel Kenya is positioning itself as a key player in redefining customer experience. The launch of Smarta Bundles reflects a strategic shift towards more value-driven and inclusive mobile services, catering to the needs of millions of Kenyans who rely on mobile phones for communication and financial transactions.

With its unique blend of affordability, cashback benefits, and enhanced service offerings, Airtel’s Smarta Bundles set a new benchmark in the industry, ensuring that every shilling spent goes a long way in keeping customers connected.

To subscribe to Smarta Bundles, customers can dial *544# or *334#, or use the My Airtel App and Airtel Lite.